You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
An Upfronts/New Fronts Story So what’s the word on the street during the 2016 upfronts and new fronts? Data. That’s pretty much the only word you’ll hear during those Read More
At long last, Nielsen has finally announced that it is going to be counting Facebook and Instagram activity as part of its “Social TV” rankings, which are currently dubbed their Read More
“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for Read More
“Wait, you’re telling me tens of thousands of people show up to a stadium to watch people playing video games for nearly an entire day? And millions tune in Read More
Bucking a trend towards enabling binge viewing, Hulu recently announced that it was going to release original series like The Mindy Project and Difficult People on a weekly basis, rather Read More
Whether you’re a binge watching superfan, network TV sales exec, a cord-never millennial snapchat star, or social TV analytics start-up CEO, this is the most exciting time in the history Read More