Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
The Networks Need Data, And Why That Matters To Facebook.
An Upfronts/New Fronts Story So what’s the word on the street during the 2016 upfronts and new fronts? Data. That’s pretty much the only word you’ll hear during those... Read More
Frenemies At The Gate: TV Nets, Facebook, Twitter And Nielsen Social
At long last, Nielsen has finally announced that it is going to be counting Facebook and Instagram activity as part of its “Social TV” rankings, which are currently dubbed their... Read More
What’s Next? 12 Brave Predictions For 2016
Predictions on how 2016 will shape up for the television industry from the experts at TV[R]EV.... Read More
Interesting Times Indeed: TV[R]EV’s Year-End Wrap-Up
“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for... Read More
What You Need To Know To Win At eSports
“Wait, you’re telling me tens of thousands of people show up to a stadium to watch people playing video games for nearly an entire day? And millions tune in... Read More
To Binge, Or Not To Binge? Why We Like Hulu’s “Not Right Away” Strategy
Bucking a trend towards enabling binge viewing, Hulu recently announced that it was going to release original series like The Mindy Project and Difficult People on a weekly basis, rather... Read More
The Heads of ESPN, NBC, CBS, and Fox Sports Walk Into a Bar…
I was fortunate to witness the heads of the top sports networks talk about the [R]evolution their industry is going through.... Read More
Welcome To The TV [R]evolution
Whether you’re a binge watching superfan, network TV sales exec, a cord-never millennial snapchat star, or social TV analytics start-up CEO, this is the most exciting time in the history... Read More
SXSW So Far: Meerkat Mania, Snapchat Skepticism, Data Dork-Out Sessions
Deep dive into what’s going down in Austin this year from a brand and media perspective– what matters and what doesn’t.... Read More
#CreatedWith Economy: Target at the GRAMMYs
Who cares about Kanye, do you realize what Target did at the Grammy’s? Access. Exclusivity. Impact.... Read More