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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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#CREATEDWITH

The Networks Need Data, And Why That Matters To Facebook.

— Alan Wolk, Jesse Redniss and David Beck

An Upfronts/New Fronts Story   So what’s the word on the street during the 2016 upfronts and new fronts? Data. That’s pretty much the only word you’ll hear during those
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Advertising

Frenemies At The Gate: TV Nets, Facebook, Twitter And Nielsen Social

— David Beck, Jesse Redniss and Alan Wolk

At long last, Nielsen has finally announced that it is going to be counting Facebook and Instagram activity as part of its “Social TV” rankings, which are currently dubbed their
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Advertising #CREATEDWITH

What’s Next? 12 Brave Predictions For 2016

— Alan Wolk, Jesse Redniss, Alex Nagler, Nick Cicero and David Beck

Predictions on how 2016 will shape up for the television industry from the experts at TV[R]EV.
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Advertising

Interesting Times Indeed: TV[R]EV’s Year-End Wrap-Up

— TV[R]EV, David Beck, Nick Cicero, Jen Kavanagh, Alex Nagler, Jesse Redniss and Alan Wolk

“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for
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esports
#CREATEDWITH

What You Need To Know To Win At eSports

— David Beck and Nina Pablo

  “Wait, you’re telling me tens of thousands of people show up to a stadium to watch people playing video games for nearly an entire day? And millions tune in
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#CREATEDWITH

To Binge, Or Not To Binge? Why We Like Hulu’s “Not Right Away” Strategy

— David Beck and Alan Wolk

Bucking a trend towards enabling binge viewing, Hulu recently announced that it was going to release original series like The Mindy Project and Difficult People on a weekly basis, rather
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Advertising

What Happened at the 2015 Upfronts and Newfronts

— David Beck and Jesse Redniss

In case you missed it.
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#CREATEDWITH

The Heads of ESPN, NBC, CBS, and Fox Sports Walk Into a Bar…

— David Beck

I was fortunate to witness the heads of the top sports networks talk about the [R]evolution their industry is going through.
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Advertising

Welcome To The TV [R]evolution

— Jesse Redniss and David Beck

Whether you’re a binge watching superfan, network TV sales exec, a cord-never millennial snapchat star, or social TV analytics start-up CEO, this is the most exciting time in the history
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#CREATEDWITH

SXSW So Far: Meerkat Mania, Snapchat Skepticism, Data Dork-Out Sessions

— David Beck

Deep dive into what’s going down in Austin this year from a brand and media perspective– what matters and what doesn’t.
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#CREATEDWITH

#CreatedWith Economy: Target at the GRAMMYs

— David Beck

Who cares about Kanye, do you realize what Target did at the Grammy’s? Access. Exclusivity. Impact.
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