Disney: The 350 Word TL;DR Version
So many book-length articles about the Disney Plus announcement out there now, so we wanted to follow up on our Week In Review piece to give you a TL:DR version... Read More
Week In Review: Disney Raises Hopes, YouTube Raises Prices
1. Disney Raises Hopes Disney made the long-awaited announcement about their new Disney Plus OTT service this week, which came with a number of surprises. Why It Matters The biggest... Read More
Sinclair CEO Chris Ripley on ATSC 3.0, M&A And Online Video’s ‘Sea of Blood’
Christopher Ripley, CEO and president of the country’s biggest chain of TV stations, Sinclair Broadcast Group, took to the stage at the recent NAB NY conference to discuss the transformative... Read More
All The News That’s Fit To Stream, And Fits The Stream
As Peak TV ascends ever-higher altitudes, with new streaming challengers and incumbents doubling down on their multi-billion-dollar programming investments, less noticed is the herd of new (or newly acquired and... Read More
Director/Cinematographer Vincent Peone About Vogue Streamy Winner “73 Questions”
Creator Joe Sabia and 73 Questions – Vogue’s hot video series featuring one several-minute-take of, yes, 73 questions posed to a celebrity – won Streamy Awards for cinematography and best Pop Culture... Read More
Optimistic Broadcasters Tout New Tech, Gambling Potential At NAB NY
If ever there’s a place where broadcasters can put on a brave, even confident face amid the soul-wilting challenges of a transforming entertainment industry, it’s at National Association of Broadcasters... Read More
This Is Us Too: Networks Bank On Emotions To Grab Ratings
The success of three-hankie drama This Is Us is transforming a significant chunk of the broadcast TV schedule this fall, as everyone tries to copy and cash in on criers that wring... Read More
Millennials Still Love Their TV Shows, And The Brands That Back Them
For all the talk of cord-cutting and a turning away from traditional TV by younger viewers, a new Video Advertising Bureau study suggests Millennials remain ardently in love with TV... Read More
How Sustainability Can Be A Growth Business For Apple’s Subscription Services
Tucked into last week’s mobile-palooza at Apple was a potentially revolutionary pitch by a former EPA administrator. Essentially, Lisa P. Jackson said, Apple wants to reverse the planned obsolescence common... Read More
After A Bad Week At Black Rock, Where Next For CBS?
In a seeming eye-blink last week, CBS pushed out its CEO and the long-time head of its most popular program, changed nearly half its board, settled litigation against its biggest... Read More
Disney Bets Big On Digital Dollars As It Dismantles Lucrative Long-Time Distribution
Here’s a deal: trade your lucrative distribution arrangements for TV syndication and post-theatrical film runs for a digital-streaming service that won’t even have access to all your much admired content... Read More
How Brands And Agencies Can Board Fortnite’s Battle Bus For The Win
The business of video games has been turned upside down since the release almost exactly a year ago of Fortnite, the world’s most popular game with more than 40 million players logging... Read More
Amazon Puts Full-Court Press On Entertainment Across Multiple Sectors
After jump-starting its moribund Studios unit with new leadership and a new programming direction amid continued Netflix growth, Amazon is now taking on competitors in several other entertainment sectors. It... Read More
KSI-Logan Paul Boxing Match Punches Up The Entire Influencer Industry
When is a draw a knockout? It might have been just that for this weekend’s online spectacle between KSI and Logan Paul (along with the undercard featuring their brothers). The... Read More
The Google Marketing Re-Org You May Have Missed
Marketers trying to keep up with the fast-changing dynamics in advertising have their work cut out for them. TV is becoming more like digital, with segmented buying, data-driven addressable for... Read More
Laura Clery Becomes A Facebook Star By Helping Helen Smash
Square-jawed, wide-necked cellar dweller Helen Horbath looks nothing like her creator, comic actor/writer/producer Laura Clery, but it’s Helen’s relentless pursuit of her crush, Stephen (in real life, Clery’s husband, the... Read More
Hollywood Bets Big On Katzenberg’s Billion-Dollar NewTV Mobile Shorts Venture
Hollywood media companies just made one of their biggest collective bets ever, investing in former studio head Jeffrey Katzenberg’s billion-dollar baby, provisionally titled NewTV and intended to remake entertainment with... Read More
Amazon Advertising is Spawning a New Ecosystem
Amazon has grown so big, and into so many industries, that it’s easy to forget that, at the online retailer’s core, is a giant sales engine powered by one of... Read More
Q&A: TBS/TNT CMO Michael Engleman on Doing Good And Well With ‘The Last O.G.’
A version of this interview recently appeared on Broadcasting & Cable It’s not often in the business of TV where a network gets a chance to do good and do... Read More
Nothing Like Second Chances: Why Viacom Bought Into Pocket.watch
There may have been no bigger miss on digital video investment by Hollywood networks than pay-TV powerhouse Viacom during Philippe Dauman’s unfortunate 10-year run as CEO, which ended in 2016... Read More
Why Roku Is Selling Speakers: It’s In The Voice
When you think Roku, the company behind the little streaming sticks that’s built a big footprint in the booming online-video sector, you don’t think of speakers, or audio in general.... Read More
Using AI To Transform Hollywood’s Marketing And Much More
Entertainment companies are entering the Age of Data, where they’ll have access to more information than ever about their products, their audiences and how to create, market and distribute one... Read More