Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn’t advertised on TV at all until earlier this month, but it’s grown to quickly sit atop the beer category in terms of spend. Read More
Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products
1. NBC Reveals Its Peacock Feathers NBC finally released details of its Peacock service and the good news is it sounds like The Way You’d Configure Network TV If You Read More
Ninja’s Leap To Mixer Scrambles Livestreaming But Don’t Cry For Twitch Just Yet
One of Twitch’s biggest stars, Ninja, surprised the livestreaming industry by jumping to rival Mixer. It could be a big deal for the burgeoning business, but Twitch isn’t going anywhere. Read More
How Tubi Hopes To Thrive After Netflix Stumble, Looming SVOD Wars
The battle for consumer hearts and wallets in the subscription-video industry got off to a premature start this month, led by HBO’s flood of Emmy nominations and a Netflix face Read More
Dragging TV Into A RuPaul Future With World Of Wonder’s Co-Founders
World of Wonder founders Randy Barbato and Fenton Bailey have ridden hit show RuPaul’s Drag Race into a diversified TV production company with live events, retail operations, an SVOD channel, major social-media presence and more. Read More
Twitch Still Live-Streaming Champ Despite Growing Competition: Study
Despite YouTube’s 2 billion users and 500 hours of (recorded) video uploaded per minute, Twitch remains the heavyweight champ of livestreaming in the gaming and esports world, according to a Read More
Unique Content Key To Looming Video-Streaming Wars
As users switch from pay TV to online services, they’ll look for unique programming to decide where they subscribe, a new study suggests. And they don’t plan to subscribe to many services either. The streaming wars could get very rough very soon. Read More
“Netflix For Games” Services Creating A Gold Rush Too
The rush to create video game subscription services is as heated as the one for video subscription services. And it’s a bigger market. Read More
Esports Arenas Coming To A Campus, Or Cafe, Near You
Colleges are opening esports arenas to attract students and build new experiences. But don’t get into esports without some help from knowledgeable consultants. Read More
Quibi By The Numbers: Does It Add Up To A New TV Paradigm?
Quibi’s top executives disclosed a lot of key numbers at a weekend conference, including the need for $500 million in more capital. But will they add up to a hit or a gigantic miss when the mobile-video platform launches next April? Read More
Fortnite Becomes The Social-Media Experience Of Teens’ Choice
The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it’s more a social-media site and messaging service too. Brands need to adapt to reach that audience. Read More
Apple Appears Set To Move Beyond TVOD, The World Wide Web
At Apple’s WWDC, expect to see iTunes broken up, the end of TVOD, and the rise of an app-focused and integrated future for both mobile and desktop. Read More
How Many Influencers Does A Modern Marketing Campaign Need? A Lot.
Online influencers are being recruited by the hundreds to help market brands. But be careful to avoid “pay and spray” as you sign them up. Read More
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life
Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about “Influence 2.0,” what it means for brands and advertising, and his new book, “Life Scale,” and how we need to rewire our approach to all our digital distractions. Read More
One Year On, Sports Networks Laying Bets On On-Screen Gambling Future
One year after the U.S. Supreme Court allowed states to legalize gambling, media companies Fox, Sinclair and ESPN are all betting that gambling will help their programming. Read More
VidCon Names Speakers In Tenth Year Of Gathering Of The Influencer Tribes
Top execs from social-media powers YouTube, Instagram, LinkedIn, Twitch, Snap and TikTok will be among those speaking at this year’s VidCon, the sprawling influencer gathering that also will feature such Read More
Sinclair Bets Big On Local Sports Gambling With $10.6B RSN Deal
Sinclair’s $10.6 billion deal to buy 21 regional sports networks is a bet on betting itself, as sports gambling and new technologies enable new viewer experiences, and revenue opportunities. Read More
Podcast: Alien’s 40th Birthday And How Tongal Helped It Celebrate
Tongal CEO James DeJulio talks on the latest Bloom in Tech podcast about creating six short films celebrating the 40th anniversary of “Alien.” Read More
Brands Wrest Back Control Of Data With ‘In-Housing’ Trend
It’s been a time of great ferment in the advertising business. New marketing approaches, direct consumer relationships, and shifting business models are pushing more companies to exert control over one Read More
From Managing Mommy Bloggers to Media Mini-Moguls: Q&A With Reesa Lake Of Digital Brand Architects
DBA Partners Reesa Lake, Raina Penchansky & Vanessa Flaherty Digital Brand Architects has been managing influencers since before the term existed, going back to the days of young retail clerks Read More
Podcast: Amid Facebook’s Fake Privacy Pivot, Social Media Approaches An Inflection Point
Last week, Mark Zuckerberg unveiled the blog post that launched a thousand hot takes, promising to pivot Facebook to privacy. As with many things Zuckerberg says publicly, that promise has little Read More