Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
How Sustainability Can Be A Growth Business For Apple’s Subscription Services
Tucked into last week’s mobile-palooza at Apple was a potentially revolutionary pitch by a former EPA administrator. Essentially, Lisa P. Jackson said, Apple wants to reverse the planned obsolescence common... Read More
After A Bad Week At Black Rock, Where Next For CBS?
In a seeming eye-blink last week, CBS pushed out its CEO and the long-time head of its most popular program, changed nearly half its board, settled litigation against its biggest... Read More
Disney Bets Big On Digital Dollars As It Dismantles Lucrative Long-Time Distribution
Here’s a deal: trade your lucrative distribution arrangements for TV syndication and post-theatrical film runs for a digital-streaming service that won’t even have access to all your much admired content... Read More
How Brands And Agencies Can Board Fortnite’s Battle Bus For The Win
The business of video games has been turned upside down since the release almost exactly a year ago of Fortnite, the world’s most popular game with more than 40 million players logging... Read More
Amazon Puts Full-Court Press On Entertainment Across Multiple Sectors
After jump-starting its moribund Studios unit with new leadership and a new programming direction amid continued Netflix growth, Amazon is now taking on competitors in several other entertainment sectors. It... Read More
KSI-Logan Paul Boxing Match Punches Up The Entire Influencer Industry
When is a draw a knockout? It might have been just that for this weekend’s online spectacle between KSI and Logan Paul (along with the undercard featuring their brothers). The... Read More
The Google Marketing Re-Org You May Have Missed
Marketers trying to keep up with the fast-changing dynamics in advertising have their work cut out for them. TV is becoming more like digital, with segmented buying, data-driven addressable for... Read More
Laura Clery Becomes A Facebook Star By Helping Helen Smash
Square-jawed, wide-necked cellar dweller Helen Horbath looks nothing like her creator, comic actor/writer/producer Laura Clery, but it’s Helen’s relentless pursuit of her crush, Stephen (in real life, Clery’s husband, the... Read More
Hollywood Bets Big On Katzenberg’s Billion-Dollar NewTV Mobile Shorts Venture
Hollywood media companies just made one of their biggest collective bets ever, investing in former studio head Jeffrey Katzenberg’s billion-dollar baby, provisionally titled NewTV and intended to remake entertainment with... Read More
Amazon Advertising is Spawning a New Ecosystem
Amazon has grown so big, and into so many industries, that it’s easy to forget that, at the online retailer’s core, is a giant sales engine powered by one of... Read More
Q&A: TBS/TNT CMO Michael Engleman on Doing Good And Well With ‘The Last O.G.’
A version of this interview recently appeared on Broadcasting & Cable It’s not often in the business of TV where a network gets a chance to do good and do... Read More
Nothing Like Second Chances: Why Viacom Bought Into Pocket.watch
There may have been no bigger miss on digital video investment by Hollywood networks than pay-TV powerhouse Viacom during Philippe Dauman’s unfortunate 10-year run as CEO, which ended in 2016... Read More
Why Roku Is Selling Speakers: It’s In The Voice
When you think Roku, the company behind the little streaming sticks that’s built a big footprint in the booming online-video sector, you don’t think of speakers, or audio in general.... Read More
Using AI To Transform Hollywood’s Marketing And Much More
Entertainment companies are entering the Age of Data, where they’ll have access to more information than ever about their products, their audiences and how to create, market and distribute one... Read More
Marketing Minute: What Happened to Go90? (Video)
Go90 never found its footing despite access to Verizon’s 150 million customers, and now shutters as its focus moves elsewhere: toward brands maximizing digital video. While that’s a noble goal, it’s... Read More
Go90 Went But Brands Have More Long-Form Video Options Than Ever
Despite the shutdown last week of Go90, Verizon’s attempt to create mobile-first programming for young audiences, brands and marketers have more options for long-form online video than ever. The three-year-old... Read More
Marketing Minute (Video): Instagram’s IGTV App Debuts For Long-Form Content
Watch the premiere of TVRev’s Marketing Minute videos. TVRev host Annie Edwards and I discuss the opportunities and challenges facing IGTV, Instagram’s just-launched long-form video app for content of up... Read More
Ten Questions With IAB President Patrick Dolan
Patrick Dolan is president and COO of the Interactive Advertising Bureau, or IAB, which midwifed the idea of standardized advertising units in online display ads into a reality that still... Read More
Five Takeaways From VidCon For Brands, Influencers And The Rest of Us
VidCon, the massive fan festival/creator conference/industry summit held its annual Anaheim eruption, perhaps bigger and more inclusive than ever, and despite some attempted competition for fan attention and love. Out... Read More
Q&A: Big Block Capital CEO Seven Volpone On Subnation, Esports And Gamer Culture
I recently sat down with Seven Volpone, the CEO of Big Block Capital Group, to talk about Subnation, which this week has created a fan-focused series of events celebrating gamers... Read More