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Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse

TV[R]EV Original — Eleanor Semeraro

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Sports Media

Who Needs the Other More: ESPN or the NFL?

TV[R]EV Original — John Cassillo

Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?
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Analytics Screen Convergence

VIDEO: The Moneyball Approach To Content Acquisition

TV[R]EV Original — Alan Wolk

BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition.
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Advertising Video Screen Convergence #CREATEDWITH

Discovery Streaming Adds 7 Million Subs But Can It Sustain Linear Too?

TV[R]EV Original — David Bloom

Discovery more than doubled its streaming subscribers in the past seven weeks, with plans to add 1,000 more hours of programming this year. But can it really afford to sustain its legacy cable operations too?
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Video Screen Convergence #CREATEDWITH

HBO Max, Disney+ Bet On Premium Puts Pressure On Competition

TV[R]EV Original — David Bloom

Early data on the consumer appeal of new premium content initiatives at Disney+ and HBO Max suggest their competitors will have to come up with a lot more money to continue to compete, and with more than just high-profile movies.
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Screen Convergence

Is Live News The Next FAST Frontier?

TV[R]EV Original — David Bloom

Tubi announced a huge expansion of its News section, adding live 24-hour feeds from nearly 80 stations owned by four big groups. Is live news the hot new fashion for free streamers?
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Borgen Sidse Babett Knudsen
Analytics Video Screen Convergence #CREATEDWITH

European Streaming Hitting Records Too, Thanks to Netflix, Amazon

TV[R]EV Original — David Bloom

Netflix and Amazon were just as big in Europe’s record year for streaming video as they have been in the United States, a new survey shows. But there were some distinctive Continental differences when you look further into the numbers.
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Video

What TV Shows Does Amazon’s New CEO Watch?

TV[R]EV Original — David Bloom

Amazon is about to make Andy Jassy, the company’s just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV?
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Four men watching TV
Advertising Analytics Video Screen Convergence #CREATEDWITH

Smart TVs Looking Even Smarter In Latest Pandemic Usage Study

TV[R]EV Original — David Bloom

Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.
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Tubi streaming service logo 2020
Advertising Video #CREATEDWITH

Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
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#CREATEDWITH

Does Roku Need To Invest In More Shows To Justify Sky-High Share Prices?

— David Bloom

Roku’s shares are up almost a third in less than two weeks. How to keep them there? We have an idea.
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Roku Ultra with remote
Advertising Video Screen Convergence #CREATEDWITH

What Next For Roku After Record Week And Quibi Deal?

TV[R]EV Original — David Bloom

Roku set all kinds of records in January’s first week, and made its first original-content deal. Where does it go from here?
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Characters from Shonda Rhimes' 'Bridgerton' series on Netflix
Video #CREATEDWITH

How Did Streaming Video Services Fare In TV[R]EV’s 2020 Report Card?

TV[R]EV Original — David Bloom

In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev’s report card?
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Enola Holmes Henry Cavill Millie Bobbie Brown
Video Screen Convergence #CREATEDWITH

Netflix Looking Strong For Long Haul, But May Face Short-Term Bump, Analysts Say

TV[R]EV Original — David Bloom

Thanks to Netflix’s embrace of movies while Hollywood studios stick with a shuttered exhibition business, the streamer is looking strong, one analyst says. But another says this quarter could have a short-term surprise.
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Revisionists #CREATEDWITH

Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform

TV[R]EV Original — David Bloom

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who’s winning, and what the future holds for CTV advertising.
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#CREATEDWITH

Amid Sale Talk, Crunchyroll Shows How Niche Services Can Take Care Of Best Fans

TV[R]EV Original — David Bloom

Anime streaming service Crunchyroll may be on the sale block, but its latest strategy shows exactly how niche streamers should take care of their best fans.
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Logo of Apple TV+ subscription video service
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Apple, Disney Take Baby Steps Toward The Great Rebundling

TV[R]EV Original — David Bloom

Apple announced a bundle with Showtime and CBS All Access, and Verizon will add Hulu and ESPN+ to its free Disney+ offering. Let the Great Re-Bundling commence! Well, at least a little bit.
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Disney, NBCU, Warner, ViacomCBS Pivot Into Whole New (Streaming) World

TV[R]EV Original — David Bloom

Four big Hollywood media companies signaled this week that they’re steering hard into their streaming-video future, with reorganizations, write-offs, a new global focus and more. It’s bad news for theaters, cable TV operators and old ways of doing business.
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Alan Wolk Screen Convergence

The Quarterly Report Card: How Did The Big SVOD Streaming Services Do?

TV[R]EV Original — David Bloom and Alan Wolk

TV[R]EV analysts David Bloom and Alan Wolk take a look at how the major SVOD services (aka “Flixes”) did during the pandemic.
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NBCUniversal Bonnie Hammer Peacock
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Today All Day, WeatherSpy, Quincy Newell Service Join Streaming Gold Rush

— David Bloom

Three new streaming services were announced just ahead of the launch of NBCU’s Peacock, and two will be on there too. But they’ll need to find ways to appeal to tightly defined audiences to be heard.
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The Mandalorian from Disney+

Subscription Video Services Hitting The Churn Zone At Crucial Time

TV[R]EV Original — David Bloom

Subscription-video churn rates jumped in the first quarter as locked-down consumers tried new services and cancelled others, a Parks Associates study found. For newcomer services, it’ll be a big challenge to attract and retain customers.
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Foundation Apple TV+ screen shot
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Apple Still Loves Its TV+ Streaming Service, We Think

— David Bloom

Apple’s WWDC mostly focused on “historic” shift to its own chips for Mac computers, but still found time to talk about a sci-fi show coming on TV+. That’s good news.
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Screen Convergence Revisionists

The REVisionists: Paket Media’s Raffi Bagdasarian on Simplifying Streaming Video’s Sign-In Chaos

TV[R]EV Original — David Bloom

Entertainment executive Raffi Bagdasarian talks about how Paket Media aims to solve the emerging headaches of streaming video: finding, signing into, and paying for our proliferating portfolio of subscription channels.
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