How will Privacy Regulations Affect Linear TV? [VIDEO]
With a variety of privacy regulations like GDPR already live, and CCPA taking effect starting in 2020, marketers are racing to make sure they are compliant. Luckily, however, traditional linear Read More
When Do We Reach ‘Maximum Superhero’ in Media? (And Does That Even Exist Anymore?)
Is there a maximum level of superhero exposure in media today? With the genre’s continued growth into TV, we may be finding out pretty soon. Read More
Fox’s Quick Super Bowl Sell-Out Shows LIV Is Live For Advertisers
That didn’t take long. Fox, which is broadcasting Super Bowl LIV, said all ad slots for the game have been sold, at a far faster rate than last year’s last-minute Read More
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1’s addressable ad capabilities. But the ad industry wasn’t ready. Beachfront came up with a fix. Read More
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don’t trust are a big part of the problem. Read More
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a “cost-per-impression” model that captures viewing on other platforms. So what’s everyone else in broadcasting waiting for? Read More
Netflix Beefs Up Warchest With $2 Billion In New Debt
Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming “can be expensive” CEO Reed Hastings said. Read More
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences. Read More
Nine Ways Niche VOD Services Can Attract Subscribers Amid The Streaming Wars
Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition. Read More
Q&A: Viacom SVP Christian Kurz And The Changing Face Of Power
From Greta Thunberg at the UN to major corporations taking a stand on political issues, traditional lines of power are changing. Viacom executive Christian Kurz talks about his companies new study on power’s changing face, and what it means for brands. Read More
Philo’s Skinnier Bundle – A Q&A With COO Mike Keyserling
Philo offers a different kind of skinny bundle, for a bargain price. But COO Mike Keyserling says the company is thriving, feeding superfans of traditional TV with all the channels they like to binge on. Read More
Apple’s TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition? Read More
Apple’s TV+, Arcade Bargains Build Price Pressures For Everyone Else
Apple is offering its SVOD and game-streaming services at bargain prices that will pinch the business models of competitors. And any losses Apple absorbs won’t affect its bottom line like some of those others. Read More
The 360 Deal Comes To Video, And It’s About Time
Want to make money in the increasingly complicated and contested online-video business? Join the club. But increasingly, the way for a video service to survive and thrive involves doing more Read More
These Guys Had A Better Weekend Than Rory McElroy
As investors and brands jump into esports, prize winnings are jumping up. OG, which won Dota 2’s world championship, took home $15.6 million, more than even golfer Rory McElroy’s very big weekend. Read More
Carriers Are Choking Video Speeds, But We Don’t Even Use The Pipe We Pay For
New studies suggest that wireless carriers routinely throttle our video services, but we’re not using all our bandwidth anyway. All the new video services, and the companies talking us into buying faster connections, need to figure out a better pitch if they want our money. Read More
Amazon Ramps Up Originals Ad Spend Ahead Of New Competitors’ Arrivals
Amazon substantially increased advertising spending on its new original shows the first half of 2019, as it tried to pull in consumers before the arrival of several new competitors, a new report found. Read More
Can Socially Minded TV And Films Build Brands Too?
The concept of corporate social responsibility has been around for a couple of decades now, morphing into an increasing willingness by CEOs to take public stands on controversial issues that Read More
Ninja’s Leap To Mixer Scrambles Livestreaming But Don’t Cry For Twitch Just Yet
One of Twitch’s biggest stars, Ninja, surprised the livestreaming industry by jumping to rival Mixer. It could be a big deal for the burgeoning business, but Twitch isn’t going anywhere. Read More
How Tubi Hopes To Thrive After Netflix Stumble, Looming SVOD Wars
The battle for consumer hearts and wallets in the subscription-video industry got off to a premature start this month, led by HBO’s flood of Emmy nominations and a Netflix face Read More
Dragging TV Into A RuPaul Future With World Of Wonder’s Co-Founders
World of Wonder founders Randy Barbato and Fenton Bailey have ridden hit show RuPaul’s Drag Race into a diversified TV production company with live events, retail operations, an SVOD channel, major social-media presence and more. Read More