WEEK IN REVIEW: Amazon Launches Its Own FAST, Hulu, AT&T Get Attributable.
1. Amazon Launches Its Own FAST Happy 2019. While rumors of Amazon launching its own FAST (Free Ad-Supported Streaming TV Service) have been swirling about for a few months now,... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
NBCU Building A ‘Bluprint’ For Its Post-Cable TV Future: Q&A With Dave Howe
Among a string of experiments and ventures at NBCUniversal, few are as intriguing as Bluprint, the revamped hobbyist education and e-commerce site formerly known as Craftsy that the media giant... Read More
Netflix’s Merry Holiday Season Sets It Up To Survive Challenging 2019 Competition
There, he said it: “Netflix, Netflix, Netflix.” If that punchline to a joke by host Andy Samberg wasn’t quite the theme of Sunday night’s broadcast of the Golden Globe Awards,... Read More
Q&A With WHOSAY CEO Steve Ellis On Integrating Influencer Marketing For Success
Steve Ellis is founder and CEO of WHOSAY, which after nearly a decade is one of the oldest and largest influencer-marketing agencies in the business. And as of about a... Read More
Immersive Entertainment’s December To Remember Reflects 2018’s Return To Optimism
If 2016 was a year of excess hype for virtual reality, and 2017 was mired in that rugged trough of disillusion, 2018 marked a return to optimism, growing consumer acceptance... Read More
Ninja Scores A Big Week as Video Games Spill Across Pop Culture
Last week was a very good California trip for the world’s best-known video game player, Tyler “Ninja” Blevins. On Sunday, he played his signature game, Fortnite, alongside three prominent musicians in Studio... Read More
Amazon Prime’s BYO Bundles Scoring Big For Small Channels
One of pay TV’s biggest developments the past couple of years has been the rise of the skinny bundle of digitally delivered online video channels. But those digital bundles have... Read More
STIRR Fills Sinclair’s Pot With Hybrid Linear, On-Demand Approach
STIRR, the big swing at an online service by Sinclair Broadcast Group, came into much clearer focus this week, with CEO and President Christopher Ripley detailing its hybrid business model... Read More
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they... Read More
Giving Tuesday And NewsMatch Are The Real Spirit Of The Season
Black Friday and its consumption-minded spinoffs Small Business Saturday and Cyber Monday make it easy to forget that the holidays are supposed to be about giving, especially to those less... Read More
Streaming Services Must Bear Down To Win, Or At Least Stay In, This Race
There’s an old saw about two guys confronted by a bear. One starts running, and the other yells, “Where are you going? You can’t outrun a bear.” His erstwhile pal... Read More
Sinclair CEO Chris Ripley on ATSC 3.0, M&A And Online Video’s ‘Sea of Blood’
Christopher Ripley, CEO and president of the country’s biggest chain of TV stations, Sinclair Broadcast Group, took to the stage at the recent NAB NY conference to discuss the transformative... Read More
All The News That’s Fit To Stream, And Fits The Stream
As Peak TV ascends ever-higher altitudes, with new streaming challengers and incumbents doubling down on their multi-billion-dollar programming investments, less noticed is the herd of new (or newly acquired and... Read More
Director/Cinematographer Vincent Peone About Vogue Streamy Winner “73 Questions”
Creator Joe Sabia and 73 Questions – Vogue’s hot video series featuring one several-minute-take of, yes, 73 questions posed to a celebrity – won Streamy Awards for cinematography and best Pop Culture... Read More
Optimistic Broadcasters Tout New Tech, Gambling Potential At NAB NY
If ever there’s a place where broadcasters can put on a brave, even confident face amid the soul-wilting challenges of a transforming entertainment industry, it’s at National Association of Broadcasters... Read More
This Is Us Too: Networks Bank On Emotions To Grab Ratings
The success of three-hankie drama This Is Us is transforming a significant chunk of the broadcast TV schedule this fall, as everyone tries to copy and cash in on criers that wring... Read More
Millennials Still Love Their TV Shows, And The Brands That Back Them
For all the talk of cord-cutting and a turning away from traditional TV by younger viewers, a new Video Advertising Bureau study suggests Millennials remain ardently in love with TV... Read More
How Sustainability Can Be A Growth Business For Apple’s Subscription Services
Tucked into last week’s mobile-palooza at Apple was a potentially revolutionary pitch by a former EPA administrator. Essentially, Lisa P. Jackson said, Apple wants to reverse the planned obsolescence common... Read More
After A Bad Week At Black Rock, Where Next For CBS?
In a seeming eye-blink last week, CBS pushed out its CEO and the long-time head of its most popular program, changed nearly half its board, settled litigation against its biggest... Read More
Disney Bets Big On Digital Dollars As It Dismantles Lucrative Long-Time Distribution
Here’s a deal: trade your lucrative distribution arrangements for TV syndication and post-theatrical film runs for a digital-streaming service that won’t even have access to all your much admired content... Read More
How Brands And Agencies Can Board Fortnite’s Battle Bus For The Win
The business of video games has been turned upside down since the release almost exactly a year ago of Fortnite, the world’s most popular game with more than 40 million players logging... Read More