Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Tribune Acquisition Adds to Sinclair’s Ad Advantages
Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.... Read More
Is this the year when Hulu breaks from the SVOD pack?
It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.... Read More
NAB Show’s Online Video Conference Sizes Up Shift to Audience Buying
The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points. ... Read More
Have We Reached Peak OTT?
This will mark the first year since Parks began tracking the space that fewer OTTs came to market than in the previous year.... Read More
Netflix May Not Have Ratings, But It Still Needs Hits
Netflix has made a ton of high-quality programming across the gamut, from comedy to drama, documentary features to unscripted series. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.... Read More