Dade Hayes, Author at TV[R]EV

TV(R)EV

Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021.

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Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.

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Tribune Acquisition Adds to Sinclair’s Ad Advantages

— Dade Hayes

Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.

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Is this the year when Hulu breaks from the SVOD pack?

— Dade Hayes

It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.

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NAB Show’s Online Video Conference Sizes Up Shift to Audience Buying

— Dade Hayes

The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.

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Have We Reached Peak OTT?

— Dade Hayes

This will mark the first year since Parks began tracking the space that fewer OTTs came to market than in the previous year.

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Netflix May Not Have Ratings, But It Still Needs Hits

— Dade Hayes

Netflix has made a ton of high-quality programming across the gamut, from comedy to drama, documentary features to unscripted series. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.