Dade Hayes, Author at TV[R]EV

TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine

Against The Wall #1: Three Silver Linings To The Olympic Postponement For NBCU

Given that we’re all stuck at home, we have a chance to play with video and this is our first episode of what we’re calling Against The Wall, because that’s

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ESPN Without Live Sports: Looking at Ad, Programming Changes

TV[R]EV Original — John Cassillo

With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here’s a look at ESPN without its main subject.

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Tribune Acquisition Adds to Sinclair’s Ad Advantages

— Dade Hayes

Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.

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Is this the year when Hulu breaks from the SVOD pack?

— Dade Hayes

It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.

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NAB Show’s Online Video Conference Sizes Up Shift to Audience Buying

— Dade Hayes

The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.

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Have We Reached Peak OTT?

— Dade Hayes

This will mark the first year since Parks began tracking the space that fewer OTTs came to market than in the previous year.

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Netflix May Not Have Ratings, But It Still Needs Hits

— Dade Hayes

Netflix has made a ton of high-quality programming across the gamut, from comedy to drama, documentary features to unscripted series. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.