Addressable Advertising: A Primer
While addressable TV advertising had been getting a goodly amount of buzz lately, it’s still largely misunderstood by many in the industry. And with good reason: the ecosystem is still... Read More
Why Open AP Won’t Close (Just Yet)
As you’ve likely heard, Warner, the pioneer member of Open AP, announced it would be withdrawing from the consortium on a Passover/Good Friday/Mueller haze drop. The announcement comes as a... Read More
Tribune Acquisition Adds to Sinclair’s Ad Advantages
Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.... Read More
Is this the year when Hulu breaks from the SVOD pack?
It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.... Read More
NAB Show’s Online Video Conference Sizes Up Shift to Audience Buying
The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points. ... Read More
Have We Reached Peak OTT?
This will mark the first year since Parks began tracking the space that fewer OTTs came to market than in the previous year.... Read More
Netflix May Not Have Ratings, But It Still Needs Hits
Netflix has made a ton of high-quality programming across the gamut, from comedy to drama, documentary features to unscripted series. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.... Read More