Dade Hayes, Author at TV[R]EV

TV(R)EV

Netflix and Sony Deal is Everything Both Parties Need Most

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.

Alan Wolk Screen Convergence

Week In Review: Amazon Adds New Remote Buttons, Comcast Adds Disney+ and ESPN+ to X1

TV[R]EV Original — Alan Wolk

The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that’s playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces

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Tribune Acquisition Adds to Sinclair’s Ad Advantages

— Dade Hayes

Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.

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Is this the year when Hulu breaks from the SVOD pack?

— Dade Hayes

It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.

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NAB Show’s Online Video Conference Sizes Up Shift to Audience Buying

— Dade Hayes

The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.

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Have We Reached Peak OTT?

— Dade Hayes

This will mark the first year since Parks began tracking the space that fewer OTTs came to market than in the previous year.

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Netflix May Not Have Ratings, But It Still Needs Hits

— Dade Hayes

Netflix has made a ton of high-quality programming across the gamut, from comedy to drama, documentary features to unscripted series. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.