Dade Hayes, Author at TV[R]EV

Week In Review: SVOD Churn Is At 20%, Project OAR Hits 11 Million Addressable Enabled TVs

Apple Has Lots To Say At WWDC, But Nothing About TV+, Its Most Expensive ‘Hobby’

Apple continues to say little at big presentations about its TV+ “hobby,” while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around.

Advertising Alan Wolk Screen Convergence

Week In Review: Ad-Supported HBO Max Is Here, CNN+ To Launch Too

TV[R]EV Original — Alan Wolk

The one where we look at why ad-supported HBO Max may be a better deal for many viewers and why CNN+ really needs to have the CNN live feed.

Advertising #CREATEDWITH

Tribune Acquisition Adds to Sinclair’s Ad Advantages

— Dade Hayes

Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.

#CREATEDWITH

Is this the year when Hulu breaks from the SVOD pack?

— Dade Hayes

It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.

#CREATEDWITH

NAB Show’s Online Video Conference Sizes Up Shift to Audience Buying

— Dade Hayes

The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.

#CREATEDWITH

Have We Reached Peak OTT?

— Dade Hayes

This will mark the first year since Parks began tracking the space that fewer OTTs came to market than in the previous year.

#CREATEDWITH

Netflix May Not Have Ratings, But It Still Needs Hits

— Dade Hayes

Netflix has made a ton of high-quality programming across the gamut, from comedy to drama, documentary features to unscripted series. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.