Dade Hayes, Author at TV[R]EV

Week In Review: Cable Goes Addressable, Locast Goes To California

MadHive Goes Local: Q&A with CEO Adam Helfgott

I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of

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video Analytics Advertising Screen Convergence Revisionist

The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang

TV[R]EV Original — Alan Wolk

Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from

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Advertising #CREATEDWITH

Tribune Acquisition Adds to Sinclair’s Ad Advantages

— Dade Hayes

Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.

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Is this the year when Hulu breaks from the SVOD pack?

— Dade Hayes

It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.

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NAB Show’s Online Video Conference Sizes Up Shift to Audience Buying

— Dade Hayes

The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.

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Have We Reached Peak OTT?

— Dade Hayes

This will mark the first year since Parks began tracking the space that fewer OTTs came to market than in the previous year.

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#CREATEDWITH

Netflix May Not Have Ratings, But It Still Needs Hits

— Dade Hayes

Netflix has made a ton of high-quality programming across the gamut, from comedy to drama, documentary features to unscripted series. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.

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