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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Analytics Screen Convergence Revisionists #CREATEDWITH

Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement

TV[R]EV Original — Charlene Weisler

While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units
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#CREATEDWITH

Linear TV’s Moment of Greatness, Flickers

TV[R]EV Original — Charlene Weisler

Linear TV has been having a tough time lately. Although rumors of its imminent demise are premature, those who confidently predicted the business was not being hurt by cord-cutting, for
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#CREATEDWITH

Why is Content Labeling Taking So Long? EIDR’s Will Kreth Explains.

TV[R]EV Original — Charlene Weisler

In my decade as a data consultant, I’ve become a big proponent of content labeling to help facilitate the linking of content across platforms and devices.  First spearheaded by Jane Read More
Advertising Analytics #CREATEDWITH

The Confusion Between Data and Measurement

TV[R]EV Original — Charlene Weisler

If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence. It seems to command every conversation and rule
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