Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement
While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units Read More
Linear TV’s Moment of Greatness, Flickers
Linear TV has been having a tough time lately. Although rumors of its imminent demise are premature, those who confidently predicted the business was not being hurt by cord-cutting, for Read More
Why is Content Labeling Taking So Long? EIDR’s Will Kreth Explains.
In my decade as a data consultant, I’ve become a big proponent of content labeling to help facilitate the linking of content across platforms and devices. First spearheaded by Jane Read More