Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement
While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units Read More
Linear TV’s Moment of Greatness, Flickers
Linear TV has been having a tough time lately. Although rumors of its imminent demise are premature, those who confidently predicted the business was not being hurt by cord-cutting, for Read More
Why is Content Labeling Taking So Long? EIDR’s Will Kreth Explains.
In my decade as a data consultant, I’ve become a big proponent of content labeling to help facilitate the linking of content across platforms and devices. First spearheaded by Jane Read More