MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.... Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot?... Read More
Linear TV’s Moment of Greatness, Flickers
Linear TV has been having a tough time lately. Although rumors of its imminent demise are premature, those who confidently predicted the business was not being hurt by cord-cutting, for... Read More
Why is Content Labeling Taking So Long? EIDR’s Will Kreth Explains.
In my decade as a data consultant, I’ve become a big proponent of content labeling to help facilitate the linking of content across platforms and devices. First spearheaded by Jane...
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The Confusion Between Data and Measurement
If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence. It seems to command every conversation and rule... Read More