Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn’t advertised on TV at all until earlier this month, but it’s grown to quickly sit atop the beer category in terms of spend. Read More
Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products
1. NBC Reveals Its Peacock Feathers NBC finally released details of its Peacock service and the good news is it sounds like The Way You’d Configure Network TV If You Read More
Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement
While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units Read More
Linear TV’s Moment of Greatness, Flickers
Linear TV has been having a tough time lately. Although rumors of its imminent demise are premature, those who confidently predicted the business was not being hurt by cord-cutting, for Read More
Why is Content Labeling Taking So Long? EIDR’s Will Kreth Explains.
In my decade as a data consultant, I’ve become a big proponent of content labeling to help facilitate the linking of content across platforms and devices. First spearheaded by Jane Read More