Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
‘Queer Eye’: How Netflix Went All In on Social Video to Get You Hooked on Season Two
When the original ‘Queer Eye for the Straight Guy’ made its debut on Bravo in 2003, YouTube was still two years away from being founded, and promotion around the event... Read More
10 Things You Didn’t Know You Needed to Know About Sponsored Video
Video as a broadcast medium has never been so popular with viewers than it is in 2018. Did you know that in 2017, there were over 24B views of sponsored... Read More
Online Video: Why Storytelling Needs to Be at the Heart of Your Audience Development Strategy
One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of... Read More