MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
‘Queer Eye’: How Netflix Went All In on Social Video to Get You Hooked on Season Two
When the original ‘Queer Eye for the Straight Guy’ made its debut on Bravo in 2003, YouTube was still two years away from being founded, and promotion around the event... Read More
10 Things You Didn’t Know You Needed to Know About Sponsored Video
Video as a broadcast medium has never been so popular with viewers than it is in 2018. Did you know that in 2017, there were over 24B views of sponsored... Read More
Online Video: Why Storytelling Needs to Be at the Heart of Your Audience Development Strategy
One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of... Read More