Netflix Turns Up Heat In Online Video’s Shark Pool As Three More Services Jump In
As if the pool of big fish in on-demand video wasn’t already stuffed full, this past week saw three more sharks dive in, just to make it interesting, along with... Read More
Could An Amazon With Sports Be Pay TV’s Waterloo?
For a long time, we’ve been rolling our eyes at the whole cord cutting myth, at the gullibility of mainstream journalists who insist on repeating the canard about the “tidal... Read More
‘Queer Eye’: How Netflix Went All In on Social Video to Get You Hooked on Season Two
When the original ‘Queer Eye for the Straight Guy’ made its debut on Bravo in 2003, YouTube was still two years away from being founded, and promotion around the event... Read More
10 Things You Didn’t Know You Needed to Know About Sponsored Video
Video as a broadcast medium has never been so popular with viewers than it is in 2018. Did you know that in 2017, there were over 24B views of sponsored... Read More
Online Video: Why Storytelling Needs to Be at the Heart of Your Audience Development Strategy
One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of... Read More