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Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

TV[R]EV Original — John Cassillo

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Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

Churn is going to become an increasing problem for streaming services… unless they’re able to harness the power of franchises, of course (no easy feat).
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‘Queer Eye’: How Netflix Went All In on Social Video to Get You Hooked on Season Two

— Carla Marshall

When the original ‘Queer Eye for the Straight Guy’ made its debut on Bravo in 2003, YouTube was still two years away from being founded, and promotion around the event
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10 Things You Didn’t Know You Needed to Know About Sponsored Video

— Carla Marshall

Video as a broadcast medium has never been so popular with viewers than it is in 2018. Did you know that in 2017, there were over 24B views of sponsored
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Online Video: Why Storytelling Needs to Be at the Heart of Your Audience Development Strategy

— Carla Marshall

One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of
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