Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
Week In Review: LG Buys Stake In Alphonso, Roku and Amazon Pass 50M Users
The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece. Read More
The Year Ahead: Our Fearless Predictions For 2021
TV[R]EVs Top 10 TV Predictions of 2021 Read More
Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B
The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll. Read More
Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming. Read More
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem. Read More
TV In Transition
The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition. Read More
Week In Review: 10 Reasons Why Discovery+ Is A Winner, Warner To Show All 2021 Movies On Max
The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner’s movie-window shortening/Max subscriber boosting plan Read More
At Least TV Measurement Is Getting More Accurate
While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement. Read More
Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
The Key To Frequency Capping: Q&A With MadHive’s Adam Helfgott
TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied. Read More
Week In Review: Nielsen Wants To Make Linear Addressable Happen, Disney+ Creates A Little Magic
The one where we look at why Nielsen’s new measurement plan is so revolutionary and why Disney+ is one of the brand’s only bright spots this quarter. Read More
VIZIO’s Approach to the FASTs Market [VIDEO]
As part of TV[R]EV’s Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO’s specific approach to the FASTs market. Read More
Fox News Has A Problem. Its Name Is Newsmax
As viewers move away from cable, does a Fox News competitor with a strong streaming presence actually pose a threat to the cable news giant? Read More
Week In Review: T-Mobile Forgets To Say ‘May I?’ & Comcast Wants Walmart To Build Them An X1 TV
The one where we look at why and how T-Mobile screwed up so badly with Vibe, and what the thinking is behind the rumored X1-powered Walmart TV. Read More
Week In Review: T-Mobile Launches A vMVPD, Peacock Has 22 Million Subs
The one where we look at the prospects for T-Mobile’s new vMVPD and vMPVD-lite products and give Peacock kudos for a well-done pivot. Read More
The REVisionists: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Advanced TV Ad Business
When Tom Fochetta, VP Ad Sales and Operations at Samsung Ads started his job five years ago, over 90% of viewing done on Samsung TVs was linear and just 10% Read More
Week In Review: Quibi Calls It Quits, Netflix Takes A Hit
The one where we look at the many reasons for Quibi’s demise and why investors should not panic about Netflix and other streaming services. Read More
The REVisionists: With The Largest Library Of Any Streaming Service, Tubi Has Carved Out Their Own Niche
“Our point of difference is actually pretty straightforward,” says Farhad Massoudi, Tubi’s CEO. “We have the largest continent library—over 20,000 titles and just to be clear, even if a series Read More