Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
Week In Review: Disney Doubles Down On Streaming, Stats Show Streaming Still Strong
The one where we look at why streaming is the movie industry’s worst nightmare and why streaming numbers have held steady since March. Read More
The REVisionists: For Peerlogix, OTT Viewership Data Is The Key To Developing a Content Acquisition Strategy
Peerlogix CEO William Gorfein explained his company’s “Moneyball” approach to video content acquisition. “We’ve spent the last five years collecting streaming viewership data from close to 200 million households worldwide Read More
PeerLogix’s Will Gorfein Explains ‘Moneyball’ Strategy Of Content Acquisition [VIDEO]
As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their “Moneyball Strategy” for content acquisition. Read More
TV Needs To Bring Back Longer Seasons (Even On Streaming)
Longer seasons on streaming will provide the next generation of comfort food TV while creating stability for those who work on the creative end of the business. Read More
Week In Review: The Roku Channel Launches On Amazon, Tubi Adds Local News
The one where we explain why The Roku Channel is now on Amazon’s Fire TV and the importance of Tubi’s carrying local broadcast news. Read More
VIZIO’s Mike O’Donnell on How to Improve Ad Experience on the FASTS [VIDEO]
As part of TV[R]EV’s Special Report, VIZIO’s Mike O’Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience. Read More
Cable Networks Are Migrating To The FASTs. Here’s Why.
One of the more interesting findings from our Special Report on the FASTs was that many smaller cable networks are already setting up shop on the FASTs. Read More
The REVisionists: How VIZIO Is Changing What It Means To Be A Hardware Manufacturer
The following is a selection from our latest report, “TV in the FAST Lane.” “We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware Read More
Tubi CEO Farhad Massoudi On Why Tubi’s Massive Library Gives It An Edge [Video]
As part of TV[R]EV’s new special report on the FASTs, Tubi CEO Farhad Massoud shares his thoughts of where Tubi fits into the new TV ecosystem. Read More
Week In Review: Google Unveils Latest TV Domination Plan, AMC+ Goes Indie
The one where we explain why Google is getting back into the TV game too late to make a difference and why AMC+’s rollout on Amazon matters Read More
New TV[R]EV Special Report: TV In The FAST Lane
TVREV’s new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem. Read More
Week In Review: Roku and Peacock Come To Terms, Quibi For Sale
The one where we discuss the ramifications of the Roku-Peacock peace treaty and speculate as to who might buy Quibi and why. Read More
The Emmys Revealed The Gap Between TV’s Two Competing Universes
The Emmys revealed how far apart the worlds of broadcast and streaming have become, a rift that will only widen as streaming becomes dominant. Read More
Week In Review: VCBSFlix Will Be Called Paramount+, Trump Bans New TikTok Downloads (Or Not)
With nine of these Flix services up and running, along with all of the mega FASTs, it seems that OTT will soon not only have better programming than traditional broadcast and cable TV but a lot more of it. All for considerably less money, which is why we’re finally going to see that “massive wave” of cord cutting happening over the next few years. Read More
Week In Review: Apple Makes Some Moves, Kagan Sees More Cable-Free Households
The one where we look at how Apple is trying to overtake Roku and Amazon and dissect the recent increase in cord cutting. Read More
Week In Review: AT&T Rumored To Be Looking To Unload Xandr and DirecTV, Nielsen Says Netflix’s Library Content Is Where It’s At
The one where we look at how and why AT&T’s TV project seems to be imploding and what Nielsen’s Netflix ratings say about the state of streaming. Read More
Week In Review: Google’s Sabrina Play, More People Stream First
The one where we speculate about Google’s new Sabrina streaming device and the significance of more viewers turning to streaming before linear. Read More
Week In Review: Shake-Ups At HBO Max, Locast Expands Again
The one where we look at why HBO Max still has a world of hurt associated with it and look at why the broadcast networks aren’t all that bothered by Locast these days. Read More
Coming Soon: TV[R]EV’s Special Report On The FASTs
TV[R]EV announces our latest special report on the FASTs–the free ad-supported streaming TV services. Read More