A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece. Read More
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming. Read More
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem. Read More
The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition. Read More
The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner’s movie-window shortening/Max subscriber boosting plan Read More
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied. Read More
The one where we look at why Nielsen’s new measurement plan is so revolutionary and why Disney+ is one of the brand’s only bright spots this quarter. Read More
As part of TV[R]EV’s Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO’s specific approach to the FASTs market. Read More
The one where we look at why and how T-Mobile screwed up so badly with Vibe, and what the thinking is behind the rumored X1-powered Walmart TV. Read More
When Tom Fochetta, VP Ad Sales and Operations at Samsung Ads started his job five years ago, over 90% of viewing done on Samsung TVs was linear and just 10% Read More
“Our point of difference is actually pretty straightforward,” says Farhad Massoudi, Tubi’s CEO. “We have the largest continent library—over 20,000 titles and just to be clear, even if a series Read More
As part of our Special Report on the FASTs (free ad-supported streaming TV services), we sat down (via Zoom) with Raffi Bagdasarian, Founder and CEO of Paket Media to discuss Read More