MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
Amazon and Google Make Peace, Freewheel and A+E Make Ease
1. Amazon and Google Make Peace Amazon and Google signed their own version of a peace treaty this week, with Amazon rolling out an official YouTube app on Amazon’s Fire... Read More
An Easy Definition Of Cord Cutting
Every week it seems like there’s a new article or study out about “cord cutting” that relies on an incorrect use of the term. So to set things straight for... Read More
Disney: The 350 Word TL;DR Version
So many book-length articles about the Disney Plus announcement out there now, so we wanted to follow up on our Week In Review piece to give you a TL:DR version... Read More
Week In Review: Disney Raises Hopes, YouTube Raises Prices
1. Disney Raises Hopes Disney made the long-awaited announcement about their new Disney Plus OTT service this week, which came with a number of surprises. Why It Matters The biggest... Read More
TV[R]EV At NAB
TV[R]EV’s Co-Founder and Lead Analyst Alan Wolk will be participating in three panels at this year’s show. Monday April 8th 1:30 – 2:15 Project OAR, Making Addressable Ads On TV A Reality A... Read More
Amazon To Expand Ad-Supported OTT Services, Apple News Is Dead To Me
1. Amazon To Expand Ad-Supported OTT Services Multiple reports (including this one by our own Jason Damata) have Amazon upping its ad-supported OTT game, adding in a news channel and... Read More
TEGNA’s Premion Is Bringing Ad-Supported OTT To Local
50 million people get their local broadcast TV via TEGNA, a company that owns 49 stations in 41 markets across the U.S. TEGNA was far-sighted enough to see the future... Read More
Week In Review: Hulu Reduces Ad Breaks, Apple Reduces Expectations
1. Hulu Reduces Ad Breaks Hulu has quietly been reducing the size of its ad pods by at 50% or more, limiting them to just 90 seconds, versus as much... Read More
25 Questions About Apple’s TV and News Announcements
Apple’s announcement today left more questions than answers which is not really all that surprising, given the services are still months away from launch. Here are our top twenty-five. Apple... Read More
Week In Review: Project OAR Looks To Make Addressable More Real, Netflix Expands Lower-Priced, Mobile-Only Plans To India
1. Project OAR Looks To Make Addressable More Real Project OAR was launched last week as a Vizio/Inscape-led initiative to make addressable linear TV advertising happen for networks. It’s particularly... Read More
From Cheddar TV: Ad-Supported OTT to Take Off Amid “Flixcopalypse” of New Streaming Services, TV[R]EV Says
Via Cheddar TV: Ad-supported OTT is expected to take off in the next year or two amid the “Flixcopalypse” of new streaming services, according to Alan Wolk, co-founder and lead... Read More
The Future of Linear Is Spelled vMVPD
For a while now, I’ve been banging on about how the future of linear TV is going to be digital, that eventually all live TV will be delivered via broadband... Read More
This Report Will Change The Way You Think And Talk About OTT
If you work in the media and advertising industries, our TVREV special report is the clear and common sense primer on the brand new world of ad-supported OTT you’ve been... Read More
Advertising is a Value Exchange: True[X] SVP Simon Asselin
True[X] knows what the problem is. It’s Netflix. And if the TV business is going to hold on to its envied $70 billion advertising booty, it needs to get its... Read More
50 Questions For AT&T
AT&T has given us a lot of answers about why the merger with Time Warner is going to be great for advertisers. There’s Xandr and data and addressable and cross... Read More
WEEK IN REVIEW: Warren Proposes Breaking Up GAFA, Leichtman Report Shows Cord Cutting Still Not Really A Thing
1. Warren Proposes Breaking Up GAFA In an article in Medium just prior to her appearance at SXSW, Senator Elizabeth Warren, a 2020 presidential candidate, proposed using antitrust legislation to... Read More
Addressing the “Identity Crisis” in OTT: Vizbee Founder Prashanth Pappu
TV networks have an OTT problem. When it comes to watching their favorite shows on demand, people are device promiscuous. They jump from their connected TVs to phones to tablets... Read More
Taking A Bite Out Of Data Confusion At RampUp
Last week’s RampUp Conference in San Francisco featured a very well attended panel moderated by Live Ramp’s Head of TV Platforms, Jessica Hindlian and featuring iSpot CEO Sean Muller, Freewheel’s... Read More
Week In Review: Hulu and YouTube vMVPDs are Surging, AT&T Brings Merger Realness
1. Hulu and YouTube vMVPDs are surging Bloomberg reports that the two popular kids in the vMVPD clique are Hulu Live TV and YouTube TV, with subscriber numbers now reaching... Read More
Measuring OTT Ads: Always-On Attribution with iSpot CEO Sean Muller
iSpot.tv began life as a way for brands to keep track of where their ads—and, more importantly, their competitor’s ads were running. The business has evolved considerably since then and... Read More