Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
The Year In TV: 10 Fearless Predictions For 2020
Time for the 2020 version of our TV[R]EV Annual Predictions. (But stop me if you’ve heard these before..) 1. The Content Glut Gets Nasty: Remember the giant squid in Watchmen, Read More
The Tech Industry Is Now Officially Evil. Will TV Avoid Its Fate?
So I binged the final season of Silicon Valley last week and what struck me most was just how much our perception of the tech world has changed, how what Read More
Week In Review: Comcast To Buy Xumo, TV[R]EV Releases Special Report On Addressable TV Advertising
1. Comcast To Buy Xumo? In a notable scoop, our friends Sahil Patel and Patience Haggin at the Wall Street Journal broke the story that Comcast and Xumo are getting Read More
Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks
1. Telaria Merges With Rubicon Project Telaria, the company formerly known as Tremor Video and the Rubicon Project are merging in a deal that was announced earlier this week. And Read More
Nielsen Is Making Addressable Happen
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
Another Reason To Celebrate: The TV[R]EV Special Report On Addressable TV Advertising Is Here.
It’s that time of year again. Time for another TV[R]EV Special Report. This one’s on Addressable TV Advertising and we are excited to finally share it with you. The Addressable Read More
Week In Review: VIZIO Launches An Ad Network, NBCU Still Figuring Out Peacock
1. VIZIO Launches An Ad Network VIZIO, one of the top TV OEMs in the US (and the only one that is actually made in the US) announced that it Read More
Q&A: Cadent Is The OG Addressable Pioneer
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
Why has it taken so long for addressable to come to linear TV? [VIDEO]
If I had a dollar for every time I heard “the biggest problem with addressable is scale”, I’d be on a beach sipping an ice-cold margarita. But the real behind-the-scenes Read More
Golden Globe Nominations Reveal Two Big Industry Issues
The Golden Globe nominations came out today and the most notable thing this year (for the TV industry) was that none of the broadcast networks received a single nomination. The Read More
Week In Review: Nielsen, Netflix and The Irishman, Viacom And CBS Seal The Deal
1. Nielsen, Netflix and The Irishman While that sounds like the set-up to a Catskills-era joke, it’s actually about the ratings for Netflix’s new Pacino-DeNiro movie or the lack thereof. Read More
MiQ’s Tom Richards On How ACR Data Is Driving Programmatic Marketing Intelligence
MiQ, which you may know by its previous name, Media IQ, is a global purveyor of market intelligence with a particular focus on providing marketing intelligence to programmatic solutions. Lately, Read More
Week In Review: Hulu and Sling Are Winning The vMVPD Wars, FASTS Go Even Faster
Hulu and Sling Are Winning The vMVPD Wars The vMVPD market is continuing to boom (well, with one notable exception) and the latest stats from one of the only sources Read More
Predictions On Future Of Television Industry Likely To Rise 287% By 2022, Analyst Claims
The launch this month of Disney and Apple’s identically named “Plus” services has finally awakened the broader world that the “streaming wars” or “streaming revolution” (take your pick) is upon Read More
It’s Way Too Early For A Streaming Score Card
As Disney and Apple launch their streaming services this month and various media outlets go crazy trying to determine which service is doing better—I would not be surprised to see Read More
Week In Review: DisneyPlus Launches, ABC Just Says No To Same Day Ratings
1. DisneyPlus Launches Disney launched its streaming service, Disney+ this week and they are reporting that around 10 million people have already signed up. That’s an impressive or crappy number Read More
Week In Review: Dish Doesn’t Need No Stinkin’ RSNs, Discovery Likely To Get Swole And Flixy
Dish Doesn’t Need No Stinkin’ RSNs As many of you know, Dish (and by extension its vMVPD Sling) have been beefing with Sinclair about the cost of the Fox RSNs Read More
Apple Plus Is Ultimately A Minus
So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?” Read More
Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?
1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that Read More