MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.... Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot?... Read More
Week In Review: Roku Shows Brands What (And Who) They’re Missing, Facebook Fucks Up Again
1. Roku Shows Brands What (And Who) They’re Missing Roku rolled out a new tool called “Activation Insights” that shows brands the incremental viewers they are missing by only advertising... Read More
We’ve Embraced The Fragmentation
Sean Moran, Head of Viacom Ad Solutions, Explains How Viacom’s Acquisition Strategy Is Setting the Company Apart I sat down with Head of Viacom Ad Solutions, Sean Moran to talk... Read More
“Game Of Thrones Spring” Shows The Power Of OG Weekly Release Schedules
Season 8 of Game of Thrones debuted on April 14, 2019, and for the next six weeks, HBO enjoyed what might easily be called “Game Of Thrones Spring.” As in... Read More
Week In Review: Hulu Is Now 100% Disney, WarnerFlix Will Not Be Ad-Free
1. Hulu Is Now 100% Disney In a move that’s been rumored for a while now, Disney announced that it was buying Comcast’s share of Hulu, which will give it... Read More
At Pay TV Show, Wait And See Is The Order Of The Day
If there was one moment that summed up the mood at this year’s excellent Pay TV Show, it was when moderator Kevin Gray asked analyst Colin Dixon for his thoughts... Read More
Week In Review: Sinclair Thinks Fox’s RSNs Are The Bomb, Pluto’s Getting More Firepower From Viacom
1. Sinclair Thinks Fox’s RSNs Are The Bomb The last open question on the Fox/Disney deal was answered this week when Sinclair, the nation’s largest operator of independent broadcast stations,... Read More
Week In Review: No One Is Watching Linear Broadcast TV, Cheddar Got Bought By Altice
1. No One Is Watching Linear Broadcast TV Okay, maybe not no one, but the numbers are way down. As per Nielsen, broadcast C3 ratings in the first quarter dropped... Read More
Select TV Wants To Be The Global Aggregator of Digital Television and The Ultimate SmartGuide for Consumers
Q&A with founder Bill Mobley Q: There’s a lot of change going on in the TV industry right now. Why do you think Freecast is so well positioned to take... Read More
TV Is An Art, Not A Science
One of the key points that gets lost in all the discussion about what is or is not going to be a “Netflix killer” (or whether there is such a... Read More
Week In Review: Disney’s Looking To Make Hulu Go All Mouse, Verizon Wants To Put YouTube TV In Every House
1. Disney’s Looking To Make Hulu Go All Mouse CNBC’s Alex Sherman broke a hot story this week with reports that negotiations were well under way for Disney to buy... Read More
Addressable Advertising: A Primer
While addressable TV advertising had been getting a goodly amount of buzz lately, it’s still largely misunderstood by many in the industry. And with good reason: the ecosystem is still... Read More
Amazon and Google Make Peace, Freewheel and A+E Make Ease
1. Amazon and Google Make Peace Amazon and Google signed their own version of a peace treaty this week, with Amazon rolling out an official YouTube app on Amazon’s Fire... Read More
An Easy Definition Of Cord Cutting
Every week it seems like there’s a new article or study out about “cord cutting” that relies on an incorrect use of the term. So to set things straight for... Read More
Disney: The 350 Word TL;DR Version
So many book-length articles about the Disney Plus announcement out there now, so we wanted to follow up on our Week In Review piece to give you a TL:DR version... Read More
Week In Review: Disney Raises Hopes, YouTube Raises Prices
1. Disney Raises Hopes Disney made the long-awaited announcement about their new Disney Plus OTT service this week, which came with a number of surprises. Why It Matters The biggest... Read More
TV[R]EV At NAB
TV[R]EV’s Co-Founder and Lead Analyst Alan Wolk will be participating in three panels at this year’s show. Monday April 8th 1:30 – 2:15 Project OAR, Making Addressable Ads On TV A Reality A... Read More
Amazon To Expand Ad-Supported OTT Services, Apple News Is Dead To Me
1. Amazon To Expand Ad-Supported OTT Services Multiple reports (including this one by our own Jason Damata) have Amazon upping its ad-supported OTT game, adding in a news channel and... Read More
TEGNA’s Premion Is Bringing Ad-Supported OTT To Local
50 million people get their local broadcast TV via TEGNA, a company that owns 49 stations in 41 markets across the U.S. TEGNA was far-sighted enough to see the future... Read More
Week In Review: Hulu Reduces Ad Breaks, Apple Reduces Expectations
1. Hulu Reduces Ad Breaks Hulu has quietly been reducing the size of its ad pods by at 50% or more, limiting them to just 90 seconds, versus as much... Read More
25 Questions About Apple’s TV and News Announcements
Apple’s announcement today left more questions than answers which is not really all that surprising, given the services are still months away from launch. Here are our top twenty-five. Apple... Read More