What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
Apple Plus Is Ultimately A Minus
So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?” Read More
Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?
1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that Read More
HBO Gives Us A Clue, But We Still Can’t Solve The Puzzle
So AT&T (which we seem to call “WarnerMedia” when we like something they’re doing, and “AT&T” when we don’t) held a Media Day yesterday to explain HBO Max, and while Read More
Week In Review: Disney+ Teams With Verizon To Juice Customer Base, Facebook’s News App
1. Disney+ Teams With Verizon To Juice Customer Base In a story that seems to have flown below everyone’s radar, Disney+ struck a deal with Verizon that will give a Read More
Programmatic VOD Is Happening And Frontier’s Jay Frogameni Has A Front Row Seat
Jay Frogameni has spent his entire career in the video advertising industry, first at Comcast Spotlight and now at Frontier, where he serves as AVP for the Advanced Video Advertising Read More
Unpacking Roku’s Purchase of Dataxu
Roku, the little streaming media player that could, made a major announcement today that they’d bought Dataxu, one of the last independent demand side platforms, allegedly paying $150M for the Read More
Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
Week In Review: Open AP Launches A Marketplace, All Those Digital Mergers
1. Open AP Launches A Marketplace Open AP, continuing on its march back from near-extinction, announced something called the Open AP Marketplace this week, which gives advertisers a chance to Read More
Week In Review: Beef Time In Flixopolis, CNN Shows Why TV Is Better Than Social
1. Beef Time In Flixopolis Everybody’s beefing! That’s today’s theme in Flixopolis where every hour seems to bring a new Flix-related beef. First Amazon dissed Disney by telling them they Read More
Week In Review: Another Small MVPD Drops Pay TV, Amazon Makes The NFL Fancy
1. Another Small MVPD Drops Pay TV BELD, a small internet provider in the Boston area is dropping its proprietary pay TV service, claiming the costs had gotten wicked expensive. Read More
Week In Review: Apple TV+ Will Be Just $4.99, Roku Goes To Europe
1. Apple TV+ Will Be Just $4.99 So despite numerous rumors to the contrary, Apple will launch its Apple TV+ service for just $4.99/month. The new service will have eight—count Read More
WTF Wall Street?
Why can’t Wall Street figure Roku out? So Apple announces that their TV product, the long-awaited Apple TV+ is going to launch soon at just $4.99/month, with a free year-long Read More
Week In Review: AT&T and the HBO Max Pricing Dilemma, Roku and Amazon FTW
1. AT&T and the HBO Max Pricing Dilemma So this week’s rumor about AT&T chief John Stankey’s pricing plans for HBO Max have the new service launching at a paltry Read More
Week In Review: The Network Fall Schedules Are Out This Week, Tubi Goes To Oz
1. The Network Fall Schedules Are Out This Week TV’s fall schedules were released this week, and as this article from Deadline reveals, there are a few things worth taking Read More
Week In Review: Why CBS/Viacom Merger Makes Sense, Why Apple’s $9.99 Price Tag Does Not
The one where we look at why the Viacom/CBS merger is such a smart move and continue to wonder why Apple can’t seem to get TV right. Read More
Disney Launches A Bundle, Comcast Launches A Study
1. Disney Launches A Bundle So The Great Rebundling has begun, with Disney’s relatively unsurprising announcement that they will be bundling Hulu and ESPN+ together with their new Disney+ service Read More
The Problem With Today’s “TV Is Dead” Study
Last year, the pay TV ecosystem shed 0.68% of its total subscriber base. (You can see the math for that claim here.) That’s not a sexy number, so the media Read More
Week In Review: AT&T Rebrands DTVN, Locast Gets Sued
AT&T Rebrands DTVN AT&T rebranded DirecTV Now this week, changing the name to AT&T TV Now (to match its new AT&T TV service) because people won’t realize how much it Read More
Alan Wolk on Cheddar this AM, talking T-Mobile/Sprint
and the role Dish might play. Check it out: Read More