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Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land

TV[R]EV Original — Alan Wolk

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Video Screen Convergence

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

TV[R]EV Original — John Cassillo

Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021.
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Tubi streaming service logo 2020
Advertising Video #CREATEDWITH

Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
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Advertising Analytics Screen Convergence #CREATEDWITH

Why Everyone In TV Still Sweats Seinfriends

TV[R]EV Original — Annie Edwards

Netflix lost Friends, and came back with Seinfeld. With peak TV, and so much to watch, some wonder why anyone would pay $500 million for the rights to old shows?
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Advertising Video Screen Convergence

Four Themes Spotted at NewFronts West

TV[R]EV Original — Annie Edwards

NewFronts West turned up the volume on the future of entertainment, calling on attendees to “take a stand” … and make a “commitment to making it happen,” (an idea brought
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Advertising Alan Wolk Screen Convergence #CREATEDWITH

The Frenemy Report: Artificial Reality

— Annie Edwards

While Facebook wages a war, tales of Instagram’s battles are bubbling up. WIRED details how influencers can use their powers for evil (smack-talking brands) while The Atlantic investigates the shady
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Alan Wolk Screen Convergence #CREATEDWITH

The Frenemy Report: The Short of It

— Annie Edwards

Getting Shorter: The OG quick dopamine hit, Vine, is reported to debut V 2.0 (named Byte) in 2019 and Gen Z is stoked… in the meantime, they have the option of
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Alan Wolk Screen Convergence #CREATEDWITH

Frenemy Report: Gen Alpha; Chasing Streams

— Annie Edwards

ICYMI, Gen Alpha is the new Gen Z. Get with it. Will Alpha TV look like Snapchat Shows (now up to 60 series!) or like Quibi? Feels like there are
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Alan Wolk Screen Convergence

The Frenemy Report: Gen Z Votes Too

— Annie Edwards

Interactivity is leading the way for the democratization of entertainment. Sure, Gen Z won’t turn 18 till next year, by which point they’ll be 32% of the world’s population, but
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#CREATEDWITH

The Frenemy Report: Burn the Book

— Annie Edwards

To address the hacker in the room… you’re going shopping! Amazon’s powering Snapchat shopping (point the camera and -poof!- bucks flow to Bezos). And Instagram rolled out in-app shopping globally within
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Alan Wolk Screen Convergence #CREATEDWITH

Frenemy Report: Watch the Throne

— Annie Edwards

All eyes on the throne: Twitter and Facebook got to testify before Congress today — here are five takeaways. Across the pond it’s a similar tale- UK media giants are
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Alan Wolk Screen Convergence

The Frenemy Report: Trust Issues

— Annie Edwards

We’ll start with a bit of positive affirmation before heading into the stress-ridden social platform scrutiny. For any networks/media companies investing in “Social TV,” …studies say you’re onto something. Half
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Alan Wolk Screen Convergence

The Frenemy Report: Stream On

— Annie Edwards

If last week was Shark Week, this is Stream Week. GenZTV and TV really are continuing to look like one in the same. Check out all of this living room movement:
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Alan Wolk Screen Convergence #CREATEDWITH

The Frenemy Report: GenZTV Looks Like TV

— Annie Edwards

Gen Z’s TV is starting to feel like, well, TV. Their platform of choice, YouTube, is reporting over 180 million hours of the Tube screened to TV screens every day.
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Advertising #CREATEDWITH

Marketing Minute: Who’s Scoring World Cup Attention? (Video)

— John Cassillo and Annie Edwards

The FIFA World Cup has earned attention even without the United States being in this year’s tournament. A look at the brands and teams generating buzz.
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Alan Wolk #CREATEDWITH

The Frenemy Report: 15 Minutes of Attention

— Annie Edwards

HBO’s new management is making a splash, with John Stankey, an AT&T exec who now oversees HBO in his new role as chief executive of Warner Media, telling the team, “We
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Alan Wolk

The Frenemy Report: Are You Verified?

— Annie Edwards

Once you’ve breezed through Instagram’s 50-page ‘Creator’s Handbook,’ here’s a growing trend: Influencers need to clean up their act. Building off of Cannes, where Unilever sounded a rallying cry, Mediakix released another Influencer
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Alan Wolk Screen Convergence

The Frenemy Report: An Ode to the Creators

— Annie Edwards

No matter how big the media company is, we’re all trying to connect on a human level, whether it be in Anaheim, in Cannes, or working away in screen-land. Creators
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Advertising Alan Wolk Screen Convergence

The Frenemy Report: The Evolution of Live News

— Annie Edwards

Live updates are coming for your newsfeed. Facebook’s shuttering “trending topics,” replacing it with “Breaking News” on Facebook Watch, with partners ABC News, CNN, Fox News & more aboard. But we’d be remiss
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Advertising Alan Wolk Video #CREATEDWITH

The Frenemy Report: The Math Men Turn to Twitch

— Annie Edwards

Lots of wheelin’ and dealin’ —  The Obamas teamed up with Netflix, BuzzFeed Studios Signed With WME, Katzenberg’s NewTV video startup raised $800 million (yet another publisher getting into short-form content), and TheSkimm closed a $12 million
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Alan Wolk #CREATEDWITH

The Frenemy Report: Role Reversal

— Annie Edwards

Summer brings flip-flops. Facebook is making its biggest executive shuffle in company history (and tackling blockchain) while BuzzFeed just named Lauren Dolgen as the head of BuzzFeed Studios… just in time for some serious
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Alan Wolk #CREATEDWITH

The Frenemy Report: That New New

— Annie Edwards

Cats, crossword puzzles and crypto, oh my! Those are just some of the content-creation kindling that’s been touted at the NewFronts so far, sparked by an Instagram Petfluencer, The New
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Alan Wolk

The Frenemy Report: YouTube’s Rated R, Snap Has Staying Power

— Annie Edwards

Like clockwork. Now that Facebook’s had its time on the guillotine, YouTube’s taking some punches. The brand safety scandal is back for round two, as a CNN investigation revealed that
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