What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
Why Everyone In TV Still Sweats Seinfriends
Netflix lost Friends, and came back with Seinfeld. With peak TV, and so much to watch, some wonder why anyone would pay $500 million for the rights to old shows? Read More
Four Themes Spotted at NewFronts West
NewFronts West turned up the volume on the future of entertainment, calling on attendees to “take a stand” … and make a “commitment to making it happen,” (an idea brought Read More
The Frenemy Report: Artificial Reality
While Facebook wages a war, tales of Instagram’s battles are bubbling up. WIRED details how influencers can use their powers for evil (smack-talking brands) while The Atlantic investigates the shady Read More
The Frenemy Report: The Short of It
Getting Shorter: The OG quick dopamine hit, Vine, is reported to debut V 2.0 (named Byte) in 2019 and Gen Z is stoked… in the meantime, they have the option of Read More
Frenemy Report: Gen Alpha; Chasing Streams
ICYMI, Gen Alpha is the new Gen Z. Get with it. Will Alpha TV look like Snapchat Shows (now up to 60 series!) or like Quibi? Feels like there are Read More
The Frenemy Report: Gen Z Votes Too
Interactivity is leading the way for the democratization of entertainment. Sure, Gen Z won’t turn 18 till next year, by which point they’ll be 32% of the world’s population, but Read More
The Frenemy Report: Burn the Book
To address the hacker in the room… you’re going shopping! Amazon’s powering Snapchat shopping (point the camera and -poof!- bucks flow to Bezos). And Instagram rolled out in-app shopping globally within Read More
Frenemy Report: Watch the Throne
All eyes on the throne: Twitter and Facebook got to testify before Congress today — here are five takeaways. Across the pond it’s a similar tale- UK media giants are Read More
The Frenemy Report: Trust Issues
We’ll start with a bit of positive affirmation before heading into the stress-ridden social platform scrutiny. For any networks/media companies investing in “Social TV,” …studies say you’re onto something. Half Read More
The Frenemy Report: Stream On
If last week was Shark Week, this is Stream Week. GenZTV and TV really are continuing to look like one in the same. Check out all of this living room movement: Read More
The Frenemy Report: GenZTV Looks Like TV
Gen Z’s TV is starting to feel like, well, TV. Their platform of choice, YouTube, is reporting over 180 million hours of the Tube screened to TV screens every day. Read More
Marketing Minute: Who’s Scoring World Cup Attention? (Video)
The FIFA World Cup has earned attention even without the United States being in this year’s tournament. A look at the brands and teams generating buzz. Read More
The Frenemy Report: 15 Minutes of Attention
HBO’s new management is making a splash, with John Stankey, an AT&T exec who now oversees HBO in his new role as chief executive of Warner Media, telling the team, “We Read More
The Frenemy Report: Are You Verified?
Once you’ve breezed through Instagram’s 50-page ‘Creator’s Handbook,’ here’s a growing trend: Influencers need to clean up their act. Building off of Cannes, where Unilever sounded a rallying cry, Mediakix released another Influencer Read More
The Frenemy Report: An Ode to the Creators
No matter how big the media company is, we’re all trying to connect on a human level, whether it be in Anaheim, in Cannes, or working away in screen-land. Creators Read More
The Frenemy Report: The Evolution of Live News
Live updates are coming for your newsfeed. Facebook’s shuttering “trending topics,” replacing it with “Breaking News” on Facebook Watch, with partners ABC News, CNN, Fox News & more aboard. But we’d be remiss Read More
The Frenemy Report: The Math Men Turn to Twitch
Lots of wheelin’ and dealin’ — The Obamas teamed up with Netflix, BuzzFeed Studios Signed With WME, Katzenberg’s NewTV video startup raised $800 million (yet another publisher getting into short-form content), and TheSkimm closed a $12 million Read More
The Frenemy Report: Role Reversal
Summer brings flip-flops. Facebook is making its biggest executive shuffle in company history (and tackling blockchain) while BuzzFeed just named Lauren Dolgen as the head of BuzzFeed Studios… just in time for some serious Read More
The Frenemy Report: That New New
Cats, crossword puzzles and crypto, oh my! Those are just some of the content-creation kindling that’s been touted at the NewFronts so far, sparked by an Instagram Petfluencer, The New Read More