How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco’s Jay Altschuler about the innovative ways Petco is using data. Read More
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
Which NFL Prospects Caused the Most Chatter on Draft Day?
Topline Metrics 2021’s NFL Draft Total Tweet volume and Emotional Reactions slightly decreased compared to 2020’s outlier year, however, outperformed 2019’s NFL draft The 2021 NFL Draft also saw the Read More
What Can Future Award Shows Learn to Bolster Engagement & Viewership Again?
It’s no secret that award shows have taken a hit during the pandemic. With the usual crowd of A-list celebrities forced to tune into the shows remotely, award shows have Read More
Oprah’s Interview of Prince Harry & Meghan Markle Ranks Among Most Engaged Airings of 2021
This past Sunday, Oprah Winfrey and CBS released one of the most anticipated interviews of the year covering Prince Harry and Meghan Markle’s decision to leave the Royal Family. The Read More
Super Bowl LV: Canvs AI’s Commercial Superlatives
This past weekend, Super Bowl LV seemed to go by in a breeze. The game itself was a complete blowout with Tom Brady winning his 7th Super Bowl title and Read More
Wonder Woman 1984: What Went Wrong and What Went Right
Wonder Woman 1984 was one of the most anticipated films of Christmas day in 2020, with fans excited to get a chance to finally see the movie from the comfort Read More
2020 Year in Sports: Analyzing the Passion of Fans
2020 saw massive shifts in collegiate and professional sports. Seasons were canceled, others delayed, put in bubble format, and others massively cut down the number of games played. Among all Read More
Dave Chappelle’s Hosting Stint was Most Engaged Saturday Night live Episode in Last 3 Years
Following a long week of Election coverage, fans of the hit sketch comedy series Saturday Night Live (SNL) tuned in to see comedy legend Dave Chappelle host with musical guest Read More
WandaVision Trailer Confuses and Intrigues Record-Setting Audience Following Emmy Premiere
According to media outlets, the trailer for WandaVision, set a new record for 24-hour social media traffic after its premiere at the 2020 Emmys. WandaVision is an upcoming TV series Read More
‘The Mandalorian’ Season 2: A Week in Review by Canvs
In its first full year, Disney+ has been able to successfully launch several feature films and series, helping to navigate a year largely without in theater viewing. After a hit Read More
Controversial Start to Season 16 of ‘The Bachelorette’ Leads to Spike in Engagement
Three episodes into the current season of The Bachelorette, Clare Crawley (the Bachelorette) stirred up the show’s fanbase when she snuck off with Dale during a group date, didn’t award Read More
The 2020 World Series: Game 1 Fan Reaction vs. Game 2
Earlier this week, the 2020 World Series kicked off between the Los Angeles Dodgers and the Tampa Bay Rays. Following a shortened season, MLB fans have enjoyed a modified playoff Read More
Canvs Report: The 2020 Billboard Music Awards
Following a 5 month delay due to the pandemic, the 2020 Billboard Music Awards kicked off earlier this week to massive success. The awards were dominated by superstar performances from Read More
Canvs Breaks Down SNL: Emotional Reactions Up 3x Over Last Season
This past weekend, Saturday Night Live premiered its 46th season in what is likely to be a massively successful year for the NBC show. Viewers tune into the show heavily Read More
Smaller, more intimate Emmy viewership didn’t prevent excitement as Schitt’s Creek, Zendaya ruled the night
Despite news outlets reporting a drop in Emmy Awards’ viewership, the fan engagement on Twitter showed a silver lining with a high level of viewer engagement. The 72nd airing of Read More
NFL’s Most Emotional Games Throughout Opening Weekend
With football fans reeling after months of no entertainment, the start of the NFL season has been long-awaited. The NFL was one of the only leagues whose season was not Read More
Canvs Emotion Analysis: Cobra Kai Makes Waves in its New Netflix Home
Cobra Kai, the sequel to the generational hit Karate Kid, has found a new home on Netflix for its second season. In the series set 34 years after the original Read More
MTV Video Music Awards has massive response; BTS, Toyota lead reactions
With the highly anticipated MTV Video Music Awards set for this past Sunday, viewers were excited to find out how the show would go on in the middle of a Read More
Canvs: Big Brother’s All-Star Season is off to a Huge Start
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. With so Read More