Movies Dunk All Over 2019 NBA Finals
Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.... Read More
With Video Programming and Ad Targeting, Context Matters
TV[R]EV’s Alan Wolk caught up with Field Garthwaite of IRIS.TV to talk about how broadcasters and publishers across lifestyle, entertainment, news and sports are using its video programming platform to... Read More
Understanding TV Audiences With Affinity Data: How Gilmore Girls Awakened Fans
By Maura Woodman of Affinio Gilmore Girls fans are being reawakened! A revival season of the hit comedy-drama, Gilmore Girls (2000-2007), is scheduled for release on Netflix come November. To capitalize... Read More
The Misconceptions, Benefits and Future of Native Advertising
This article was originally published by Affinio. Read the piece on Affinio’s site here. Around this time of year, we start to see marketing trend predictions for the year ahead. One... Read More
Netflix: Using Audience Data to Achieve World Domination
In January, Netflix announced an aggressive 130-country expansion of its streaming service solidifying them as a key player in the TV revolution. In addition to their global expansion, Netflix is... Read More
Leveraging Affinity Data to Identify the Right YouTuber for Your Audience
BBTV recently claimed the top spot as the leading global multi-channel network (MCN) surpassing audience size and views of other top MCN’s such as Disney’s Maker Studio, Fullscreen, and Machinima,... Read More
How Pretty Little Liars is Able to Dominate Twitter On A Weekly Basis
Have you ever noticed the #PLLChat hashtag that tends to appear on Twitter Worldwide Trends on Tuesday nights? This hashtag is the definition of social television done right. PLL stands... Read More