Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV. Read More
Understanding TV Audiences With Affinity Data: How Gilmore Girls Awakened Fans
By Maura Woodman of Affinio Gilmore Girls fans are being reawakened! A revival season of the hit comedy-drama, Gilmore Girls (2000-2007), is scheduled for release on Netflix come November. To capitalize Read More
The Misconceptions, Benefits and Future of Native Advertising
This article was originally published by Affinio. Read the piece on Affinio’s site here. Around this time of year, we start to see marketing trend predictions for the year ahead. One Read More
Netflix: Using Audience Data to Achieve World Domination
In January, Netflix announced an aggressive 130-country expansion of its streaming service solidifying them as a key player in the TV revolution. In addition to their global expansion, Netflix is Read More
Leveraging Affinity Data to Identify the Right YouTuber for Your Audience
BBTV recently claimed the top spot as the leading global multi-channel network (MCN) surpassing audience size and views of other top MCN’s such as Disney’s Maker Studio, Fullscreen, and Machinima, Read More