Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences. Read More
Franchises are What Stops Churn for Streaming Services
Churn is going to become an increasing problem for streaming services… unless they’re able to harness the power of franchises, of course (no easy feat). Read More
Understanding TV Audiences With Affinity Data: How Gilmore Girls Awakened Fans
By Maura Woodman of Affinio Gilmore Girls fans are being reawakened! A revival season of the hit comedy-drama, Gilmore Girls (2000-2007), is scheduled for release on Netflix come November. To capitalize Read More
The Misconceptions, Benefits and Future of Native Advertising
This article was originally published by Affinio. Read the piece on Affinio’s site here. Around this time of year, we start to see marketing trend predictions for the year ahead. One Read More
Netflix: Using Audience Data to Achieve World Domination
In January, Netflix announced an aggressive 130-country expansion of its streaming service solidifying them as a key player in the TV revolution. In addition to their global expansion, Netflix is Read More
Leveraging Affinity Data to Identify the Right YouTuber for Your Audience
BBTV recently claimed the top spot as the leading global multi-channel network (MCN) surpassing audience size and views of other top MCN’s such as Disney’s Maker Studio, Fullscreen, and Machinima, Read More