TV[R]EV is an analyst group created to help agencies, networks, technology platforms and creatives navigate the changing video landscape.
We help our clients stay on top of breaking industry developments and do deep dives on trending topics. We are strategic advisors who collect and synthesize market intelligence clients can use.
We speak to a wide range of companies on a regular basis, learning about their businesses, their futures and their concerns. That gives us a unique 360 degree view of what’s happening in every sector of today’s rapidly changing media industry.
We reach an influential audience of 10,000+ TV and media executives via our newsletter, have content partnerships in place with TV trades and conferences and we have built significant organic reach and influence.
OTT Advertising Education Series
Macro Trends Workshop
We will work with your leaders to conduct a workshop on trends in over-the-top advertising. The overview will include briefings on the terms, the competitive landscape, the opportunities and challenges for advertisers as TV moves to new formats. We will use your internal communication systems to give employees access to the sessions.
Break Out Sessions
Speaking the Jargon, Understanding the Landscape: This session will break through the confusing jargon and key concepts surrounding OTT advertising and leave attendees with a working understanding of what everything means, who does what and where the opportunities are.
Buying and Selling: How is OTT bought and sold? How is inventory managed? How does addressable targeting change the value of the inventory? How do segmentation, verification and programmatic buying work? Learn about new platforms that are doing cross platform measurement and why ad fraud is becoming a serious problem on OTT.
Measurement and ROI on OTT: When TV viewing splinters across linear, VOD, OTT and connected apps, how will the industry measure success? See how companies are attempting to keep up, how brands are measuring ads, and where the challenges are in this new world.
Additional Workshops
How ACR is Reshaping the TV Marketplace: 90 minute workshop explaining how ACR works, with profiles on companies using ACR for re-targeting, measurement, attribution, and cross-platform buying
Business Outcome Measurement Explained: 90 minute workshop on how the new currencies being developed to connect ad exposures to business outcomes such as foot traffic, web sales, and point of sale metrics. We’ll look at case studies on how brands are using lift, optimal frequency, tune-in and segment mapping to change how they approach buying TV. Learn the dangers of campaign measurement and why “always-on measurement” is now finding its way into the market as a secondary currency.
The Promise of Blockchain and Cryptography For Advertising: The hype of blockchain may have faded, but the fundamental promises of reducing ad fraud, and increasing audience assurance and verification are making their way into the market. Understand the basic terms and key concepts behind blockchain and how blockchain and cryptography are impacting the TV advertising ecosystem today.
News Tracking and Trend Analysis
Bi-Monthly Trend Reports: Customized analysis from Alan Wolk, delivered twice a month, highlighting three important developments. Format is: The Story, The Story Behind The Story, Why It Matters to Viacom Entertainment, What To Look Out For.
On Demand Consulting: We offer up to one hour each week of open-ended Q&A to speaking with your team members who may want a deeper understanding of a market dynamic identified in the weekly round-up.
Subject Matter Reports
Quarterly White Papers/ Strategic Research: TVREV would be happy to include you in the process of asking big questions and getting answers from the people actively reshaping the TV and advertising market. You could also take the role of “silent sponsor” for one of the many white papers we regularly produce and would gain input on the topics we cover and the questions we ask. You’ll have early access to findings, source materials such as transcripts to review and we’d be available to host Q&As around any of the market dynamics we cover.