TV[R]EV is an analyst group created to give agencies, networks, platforms, operators, programmers, technology platforms and brands a way to navigate the changing television landscape.
We help our clients stay on top of breaking industry developments while offering deep dives on trending topics. We are strategic advisors who collect and synthesize market intelligence our clients can use to stay ahead of the competition.
We speak to a wide range of media and technology executives on a regular basis, learning about their businesses, their future plans and current concerns. That gives us a unique 360 degree view of what’s happening in every sector of today’s rapidly changing media industry.
We reach an influential audience of 10,000+ TV and media executives via our newsletter, have content partnerships in place with prominent TV trades and conferences and have built significant organic reach and influence via our social media channels.
OTT Advertising Education Series
We offer a series of modular education sessions, ranging from full or half-day “boot camps” to regular monthly sessions and everything in between. We’ve listed our most popular sessions, but can create customized segments to meet your needs. Sessions can be live or via videoconference.
Macro Trends Workshop
We will work with you to craft a series of customized workshops on television’s shift to digital/streaming delivery. These sessions will cover everything from the current and future landscapes, the shift to digital, the current and future states of advertising and measurement, the future of programming, navigating walled gardens and understanding the lexicon of future TV.
Popular Workshop Sessions
Speaking the Jargon, Understanding the Landscape: This session will break through the confusing lexicon and jumble of acronyms surrounding OTT and advanced advertising. Our goal is to leave attendees with a working understanding of what all these confusing terms mean, which companies are leading the way in various segments, and where the real opportunities are.
Buying and Selling Advanced Advertising, 101 and 201: These sessions are designed to bring your teams up to speed on the rapidly changing world of advanced TV advertising, both OTT and addressable. Among the topic covered will be: How are OTT and addressable advertising bought and sold? How is inventory managed? How does addressable targeting change the value of the inventory? How do segmentation, verification and programmatic buying work? How are new initiatives enabling addressable on linear TV? Learn about new platforms that are doing cross platform measurement and why ad fraud is becoming a serious problem on OTT. (These are two separate course that can be bundled or purchased separately.)
Measurement and ROI on OTT: When TV viewing splinters across linear, VOD, OTT and connected apps, how will the industry measure success? See how companies are attempting to keep up, how brands are measuring ads, why ACR (automatic content recognition from smart TVs) is the new standard, which players to look out for, and where the challenges are in this new world.
Addressable TV Advertising 101 and 201. The growth of OTT coupled with advances in technology that will make linear addressable possible are contributing to a rapid rise in interest in addressable TV advertising. Learn how it all works, who is buying and selling it, who is measuring it, how to deal with walled gardens, time-shifted versus linear addressable, when running addressable makes sense and when it doesn’t, how to deal with the households vs individuals conundrum and much more. (These are two separate course that can be bundled or purchased separately.)
How ACR is Reshaping the TV Marketplace: This workshop will explain why ACR (automatic content recognition from smart TVs) is the hot new measurement standard and why. We’ll look at how ACR works and who is providing it, along with profiles on companies using ACR for re-targeting, measurement, attribution, and cross-platform buying
Business Outcome Measurement Explained: This workshop focuses on the new currencies being developed to connect ad exposures to business outcomes such as foot traffic, web sales, and point of sale metrics. We’ll look at case studies on how brands are using lift, optimal frequency, tune-in and segment mapping to change how they approach buying TV. Learn the dangers of campaign measurement and why “always-on measurement” is now finding its way into the market as a secondary currency.
The Promise of Blockchain and Cryptography For Advertising: The hype of blockchain may have faded, but the fundamental promises of reducing ad fraud, and increasing audience assurance and verification are making their way into the market. Understand the basic terms and key concepts behind blockchain and how blockchain and cryptography are impacting the TV advertising ecosystem today.
How The “Flixcopalypse” Changes Everything: The launch of new multibillion dollar streaming services from Apple, Disney, NBCU and Warner/AT&T will drastically alter the TV landscape for advertisers and their agencies, as well as for creators, programmers and operators. Learn how these changes are likely to play out, what you can do to stay on top of them, what role advertising and ad-supported programming will play in this new world, who the winners and loser will be, and what television will look like in 2025, 2030 and beyond.
OTT For Investors: This session is designed for financial services companies who are looking to invest in the changing television landscape. We will lay out how the rapid shift to time-shifted digital viewing is drastically altering the landscape, how various players stand to lose or profit, where new companies like Roku fit into the ecosystem and which companies and segments offer the best bets in the years to come.
TV[R]EV analysts can join you in creating bespoke education sessions for your current or prospective clients. We will be the impartial analysts who explain where the market is heading and why, so that you can explain how your solutions make sense.
Trend Analysis and News Tracking
Bi-Monthly Trend Reports: Customized analysis from our analysts, delivered twice a month, highlighting the real story behind important developments and why they matters to you and your team.
On Demand Consulting: We offer customized one-on-one consulting packages for your team members who may want a deeper understanding of specific events and trends. These can range from weekly phone conferences to customized in-person Q&A sessions and can be purchased independently or included as part of our Training and Trend Analysis modules.
Subject Matter Reports
Quarterly Special Reports: Each quarter we pull together a Special Report on a trending topic in the TV industry. Our reports are unique in that they are based on off-the-record conversations with dozens of key executives at networks, platforms, brands, agencies and technology firms, who give us the inside scoop on what is actually happening, what’s got them excited and what’s keeping them up at night. In addition, the reports are written in TV[R]EVs trademark journalistic style, so that they actually make for good reading.
Sponsorship: We offer sponsorship opportunities for all our TV[R]EV special reports. Sponsors are included in the process of framing the big questions and getting answers from the people actively reshaping the TV and advertising market. Sponsors also get a double page Q&A interview with a key executive around the topic at hand, which will also be published in TV[R]EV and then sent out as a unique newsletter blast. Sponsors also receive early access to the reports. Higher level sponsors will get consulting time with TV[R]EV analysts and help with placement on panels at key industry events.
Custom Research Reports: In addition to our quarterly reports, we can create research reports or overviews on a variety of topics for your company, with or without TV[R]EV branding. These reports will be created and written using the same methodology as our quarterly Special Reports.
Branding and Marketing
Working with our partners at Fabric Media, we can help our clients create effective branding and marketing campaigns, telling their stories in a way that is both authentic and relevant to an audience we know better than anyone.