What Does the Big 12 Conference Gain on TV from Adding Four New Members?
Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the Read More
What’s Old Is New Again In Fast-Changing FAST Video Sector
The explosion of FAST services has created intense competition for audiences. The answer? Ripping a few pages out of the broadcast strategy guide. Read More
New TV[R]EV & iSpot Special Report: Addressable TV Reach
TV[R]EV’s latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise. Read More
As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps to
Regain Ground on Other Platforms
Between new streaming services, massive increases in CTV ad spending, and growing investments from major tech players, the digital video ecosystem is moving quickly and showing no signs of slowing Read More
Sabio’s Sudha Reddy: Probabilistic ‘Cohorts’ Are The Future of Ad Targeting
With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools. The latest to gain traction Read More
Week In Review: Amazon Will Make More Smart TVs, Roku Will Make More Original Programming
The one where we look at Amazon’s newly announced like of Amazon branded TV sets and Roku’s latest attempt at original programming. Read More
College Athletic Departments’ Growing Content Opportunity
Streaming is providing another opportunity for college athletic departments to connect with and own relationships with their audience (fans). Read More
The Smart TV Ad Ecosystem Is About To Take Off. Find Out Why In Our Newest Special Report
Get your FREE copy of TVREV’s Special Report on the Emerging Smart TV Ecosystem today and learn all about this growing market. Read More
Week In Review: The MRC Shuts Down Nielsen, Locast Shuts Down
The one where we tell you why Nielsen’s not really in that much trouble (for now) and what the demise of Locast means for the industry. Read More
Is Netflix’s Risk Aversion Too Risky in the Long-Term?
Netflix isn’t taking many risks. Is that a viable long-term strategy for the streaming service? Read More
LG Ad’s Serge Matta On How The Pandemic Affected The Smart TV Ecosystem.
As part of TV[R]EV’s series on the emerging smart TV ecosystem, LG Ads’ Serge Matta talks about the pandemic’s effect on the growth of the OEM market and what to look out for in the year ahead Read More
Gaming Video Content Keeps Growing, with Influencers Doing the Heavy Lifting
A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus. Read More
LG Ad’s Raghu Kodige On Why Smart TVs Are So Well Suited For Content Discovery
Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike. WATCH FOR THE REPORT ON WEDNESDAY, SEPT 8th. Read More
AMC’s ‘The Walking Dead’ Final Season Premiere Generates Twitter Buzz
After 11 successful seasons, the popular zombie thriller series The Walking Dead is coming to an end. Fans have been waiting for this season for a while – the season Read More
Week In Review: Vizio Breaks $100M Mark In Upfront Commitments, Sports On Tubi Breaks New Ground For FASTs.
The one where we look at how Vizio’s success is proof that the smart TV ecosystem is booming and why Tubi’s new linear sport app is such a clever use of Fox’s assets. Read More
Sony and Marvel Making Billion-Dollar Bet on Spider-Man Appearing in Theaters
Sony and Marvel know they have a movie that will bring hype and box-office bucks. Can they keep it in theaters, though? Read More
Tubi Deal, College Alliance Latest Shifts In Transforming Sports TV Business
Tubi’s addition of 10 sports-related channels, and announcement of a three-conference alliance in college sports are just the latest big changes in a fast-transforming sports TV landscape that will transform the way we watch our favorite teams. Read More
Week In Review: HBO Max Puts Some Wins On The Board, ViacomCBS/Comcast Launch New Service In Europe
The one where we look at why the buzz around “The White Lotus” is such a win for HBO and why the VCBS/Comcast JV in Europe is such a smart move. Read More
TV Sets and the Multiverse of Madness of Theatrical Windows
Narrowing the Gap Between Cinemas and Sofas The desire to watch new theatrical movies at home is not new; it’s something consumers have wanted for a long time. Until now, Read More