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Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

TV[R]EV Original — John Cassillo

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Tubi streaming service logo 2020
Advertising Video #CREATEDWITH

Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

Churn is going to become an increasing problem for streaming services… unless they’re able to harness the power of franchises, of course (no easy feat).
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Advertising Analytics Alan Wolk Screen Convergence

New TV[R]EV Special Report: TV In The FAST Lane

TV[R]EV Original — Alan Wolk

TVREV’s new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem.
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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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#CREATEDWITH

Does Roku Need To Invest In More Shows To Justify Sky-High Share Prices?

— David Bloom

Roku’s shares are up almost a third in less than two weeks. How to keep them there? We have an idea.
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Sports League Expansion, and How Lost Revenues and Media Rights Factor In

TV[R]EV Original — John Cassillo

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)
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Advertising

What’s Left of Tucker Carlson’s Advertisers (So Far) in 2021?

TV[R]EV Original — John Cassillo

Who’s still advertising during Tucker Carlson Tonight? A look at the handful of brands left.
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Analytics #CREATEDWITH

Wonder Woman 1984: What Went Wrong and What Went Right

— Allison Butler

Wonder Woman 1984 was one of the most anticipated films of Christmas day in 2020, with fans excited to get a chance to finally see the movie from the comfort
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Roku Ultra with remote
Advertising Video Screen Convergence #CREATEDWITH

What Next For Roku After Record Week And Quibi Deal?

TV[R]EV Original — David Bloom

Roku set all kinds of records in January’s first week, and made its first original-content deal. Where does it go from here?
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: LG Buys Stake In Alphonso, Roku and Amazon Pass 50M Users

TV[R]EV Original — Alan Wolk

The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece.
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Analytics #CREATEDWITH

2020 Year in Sports: Analyzing the Passion of Fans

— Allison Butler

2020 saw massive shifts in collegiate and professional sports. Seasons were canceled, others delayed, put in bubble format, and others massively cut down the number of games played. Among all
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Advertising Analytics

‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere

— Eleanor Semeraro

A few quick viewership and advertising insights around the season 25 premiere of ABC’s “The Bachelor,” with data from VIZIO’s Inscape and iSpot.tv.
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Screen Convergence

NFL’s Next Media Rights Deal Can Define League, Network Futures

TV[R]EV Original — John Cassillo

The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.
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Advertising Alan Wolk Screen Convergence

The Year Ahead: Our Fearless Predictions For 2021

TV[R]EV Original — Alan Wolk

TV[R]EVs Top 10 TV Predictions of 2021
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Characters from Shonda Rhimes' 'Bridgerton' series on Netflix
Video #CREATEDWITH

How Did Streaming Video Services Fare In TV[R]EV’s 2020 Report Card?

TV[R]EV Original — David Bloom

In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev’s report card?
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Screen Convergence

What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?

TV[R]EV Original — John Cassillo

Recent comments from Marvel’s Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.
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Analytics #CREATEDWITH

Influencer Spotlight: The Space Gal

— Eleanor Semeraro

Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who’s working to increase science literacy.
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Advertising Alan Wolk Screen Convergence

Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B

TV[R]EV Original — Alan Wolk

The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll.
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Advertising

Roku Acts Like Streaming TV’s Bouncer. Can That Last?

TV[R]EV Original — John Cassillo

Roku’s latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn’t)
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