The Future Of Television. Dissected Daily.
TV Program Rankings: The NFL Is Back, But Olympics Still Take Gold
Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.
Olympics Captured 26% of Last Week’s Live, Linear TV Viewing Time
The 2024 Paris games continue to dominate TV viewership, per Inscape data.
Reported New Media Rights Deal Cements NBA As TV’s No. 2 Property
The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.
NFL Conference Championship Games Score Watch-Time Increases
The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.
NFL Scoring Double-Digit TV Ad Impressions Growth At Midseason
NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.
Would The NFL Bring Sunday Ticket In-House? And How Much Could That Harm Linear TV?
An interesting note around NFL Sunday Ticket negotiations… what if the service heads to NFL+? And how much harm could that do to the rest of the TV ecosystem?