The Future Of Television. Dissected Daily.
LG’s Sports Streaming Reports Cover US, UK And Canadian Markets
LG’s new series of reports looks at the state of sports streaming in the US, UK and Canada and finds some surprising similarities.
What We Know About The 2024 IAB NewFronts
Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
Old Wine, New Bottles: Quantifying Hollywood's Continued Reliance On Remakes And Revivals
Hollywood has long been criticized for its over reliance on tried and true IP. But which streamers are most guilty of jumping on this trends? The results will surprise you.
TV Program Rankings: MLB Swings Into the Top Three
But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.
How Tubi's New “Dead Hot" Provides A Brand Safe Pathway To Incremental Audiences
In this Q&A, Tubi’s Cynthia Clevenger explains the strategy behind Tubi’s new original “Dead Hot” and how that helps advertisers reach incremental audiences on streaming.
The Disney-Hulu App Collab Continues, Contextual Targeting Grows Up
The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.
Streaming's Round Trip: How Netflix Went From Borrowing Content To Originals And Back Again
Netflix’s round trip voyage—from licensing to originals and back again, is a good window into how the streaming business model keeps shifting. But is this latest move a good one? Brandon Katz has the goods.
Can ‘Too Much’ Football Exist? The TV Industry Is About To Find Out
The NFL is happy to add Christmas to a growing holiday season slate — but the lingering question is what is “too much” football on TV?
Initial Rounds of NCAA Basketball Tournaments Increase TV Viewership Shares Year-Over-Year
The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.
NBCU Teaching TV New Tricks, DirecTV And Dish Mess With Local Broadcasters
NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?
Embracing Fragmentation: How to Maximize Reach this Election Cycle
Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.
Caught In The Undertow
The newly proposed sports-centric vMVPD joint venture between Disney/ESPN, Fox and Warner Bros. Discovery poses some very real existential issues for local broadcasters - especially those with network affiliations.
Super Bowl Sparks Notable Growth in Earned Media Value for Paramount+
CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.
Does TV Need To Better Cater To Generation TikTok?
A new report says Gen Z is watching less TV and more social media. Should streamers be worried? Mike Shields unpacks.
Streaming Surges On, But Smart TV App Usage Plateaus
Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.
Beyond Netflix: Can Streaming Rivals Leverage IP Strengths?
While much of the media seems to have handed Netflix the streaming crown, IP properties and a focus on quality might soon alter that perception.
Men’s Hoops Heat Up, PGA Putts to No. 2 on TV Program Ranking
Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.
Join TVREV At MIPTV
TVREV will be hosting the much anticipated Global FAST and AVOD Summit at MIPTV this year. As if you needed another reason to head to Cannes.
Hot Takes: What To Look For This Upfront/Newfront Season
In our latest TVREV Hot Takes, we ask our Thought Leaders Circle members what to keep an eye on during Upfront/Newfront season. The answers may surprise you.
There's Only One Person To Blame For This MFA Mess - The CMO
In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.