In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”

Some of sports’ biggest rights holders are combining forces, in a move that makes us wonder what the point of escalating rights fees were to begin with.

Meanwhile, multiple news programs made week-over-week gains, per Inscape.

A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.

In this interview from CES 2024, LG Ad Solutions CMO Tony Marlow rejects the term “OS Wars”, explaining that it's not a "zero-sum game", and where LG sits among OEM's.

In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.

Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.

Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.

The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.

The NFL conference championships captured a 7.99% viewership share last week, per Inscape.

Why Netflix’s programming strategy is helping them gain new users and what they have to do to keep up momentum, will Peacock’s record subscriber gain prove to be a boon or an illusion?

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2

The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.

“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.

It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.

The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2

Why Amazon’s rescue of Diamond Sports mostly benefits Amazon and why Thompson’s vision for CNN is shaking up TV news.