As a yellow ghost watched over Cannes, this was a big week for the entertainment biz’s biggest disruptor– you know, that thing your brand is tip-toeing around trying… virtual reality and augmented reality. Here’s the skinny on what went down this week:
3. IKEA will be Apple’s AR launch partner
4. Nokia using VR to revamp its brand
5. Sony announces Spider-Man VR experience
6. Ogilvy says “AR is the new QR” — branded AR experiences are a popular, standard offering
7. And more…
Snapchat’s new maps feature shows you where your friends are
Business Insider — Alex Heath
Takeaway: Augmented reality just found a practical use case that has a cool factor + high chance of catching fire. Another piece of Snap’s ambitious AR puzzle just came into focus.
CNET: Snap’s next Spectacles reportedly ‘quite different’ from first
MarketingDive: Royal Caribbean takes Spectacles below the waves
Digiday: Cannes Briefing: Snapchat looms large at Cannes
YouTube’s New L.A. Studio Will Help Creators Crank Out VR Videos
Adweek — Lauren Johnson
Takeaway: LA is at the forefront of VR growth, and Google/YouTube’s investment in three branded VR series with Major League Baseball, Vogue magazine and Discovery Travel is a BFD.
MarketingDive: YouTube heatmaps give clearer view into VR, 360-degree video analytics
iPhone’s futuristic AR dream starts with Ikea
CNET — Gordon Gottsegen
Takeaway: A very practical and global use of AR — IKEA says, “Augmented reality and virtual reality will be a total game-changer for retail in the same way as the internet… Only this time much faster.”
Takeaway: Nokia is aligning with VR as a way to modernize and revamp the brand– on trend with brands using VR as a marketing stunt, but on a larger scale.
Sony Pictures announces Spider-Man: Homecoming VR experience
VentureBeat — Dean Takahashi
Takeaway: Spider-Man suits up for world domination in VR with Sony Pictures– superheroes are trendsetters, and coupled with Sony/Marvel, VR is a trend with staying power.
Takeaway: One of advertising’s most-trusted names– Ogilvy– is a huge fan of augmented reality– they’re pushing clients to AR so much that it’s becoming a standard offering.
VR gets closer to reality