This is the second installment of a weekly partnership between TV[R]EV and influence marketing platform WHOSAY, to curate a hot list of talent for the topics brands and marketers want to activate. Whether you are planning a campaign for digital, TV, or cross-platform, these names are the ones most likely to get your brand message seen, heard and most importantly, trusted by consumers. These 11 influencers are the top hip hop stars on the rise with the highest brand affinity, curated using WHOSAY Match.
1. CARDI B:
Influencer, musician and actress Cardi B. is best known for Love & Hip Hop(2010), Kocktails with Khloé (2016) and Being Mary Jane (2013). She has 13.8M fans on Instagram, 3.5M on Facebook and 1.8M on Twitter. Seventy-six percent of Cardi B.’s fans are ages 18-44 and 72% are female.
2. RICH THE KID:
Trailblazer Rich the Kid is a rapper, singer, songwriter and record producer. In May 2017, he collaborated as a featured artist on the Diplo song “Bankroll.” which also features Justin Bieber and Young Thug. He has 2.0M fans on Instagram, 194K on Facebook and 708K on Twitter. Ninety-two percent of his fans are ages 18-34 and 75% are male.
3. PNB ROCK:
Trailblazer Rakim Hasheem Allen, better known by his stage name PnB Rock, is a hip hop recording artist from Philadelphia, Pennsylvania who has 1.1M fans on Instagram, 140K on Facebook, 305K on Twitter and 713K on YouTube.
Trailblazer MadeinTYO is a hip hop recording artist from Atlanta, Georgia. He is best known for his debut single “Uber Everywhere” from his mixtape You Are Forgiven. He has 450K fans on Instagram, 23K on Facebook and 307K on Twitter.
Trailblazer Dreezy is a hip hop recording artist born and raised on the South Side of Chicago, Illinois, where she studied fine arts as a distraction from her home life. She has 406K fans on Instagram, 132K on Facebook and 135K on Twitter. Ninety-percent of her fans are ages 18-44 and 50% are female.
6. HER MUSIC:
Gabi Wilson, better known by her stage name H.E.R. (acronym for “Having Everything Revealed”), is an R&B singer-songwriter from Vallejo, California. She boasts 347K fans on Instagram, 23K on Facebook and 64K on Twitter.
Labinot “Larry” Gashi, known professionally as The Kid Gashi, later just Gashi, is an ethnic Kosovar Albanian rapper and singer originally from Kosovo now based in Brooklyn, New York. He has 341K fans on Instagram, 13K on Facebook and 43K on Twitter.
Destin Route, better known by his stage name J.I.D., is a rapper from Atlanta, Georgia. He is signed to J. Cole’s Dreamville Records. He released his first EP, DiCaprio, on January 26, 2015.
J.I.D. has 106K fans on Instagram, 34K on Facebook, 53K on Twitter and 34K on YouTube. Seventy-four percent of his fans are ages 18-34 and 88% are male.
9. Raven Felix:
Trailblazer and musician Raven Felix is the first lady of Taylor Gang—signed by Snoop and Wiz. She has 119K fans on Instagram, 42K on Facebook and 33K on Twitter.
Kamaiyah Jamesha Johnson is an American rapper and singer from Oakland, California. She released her acclaimed debut mixtape A Good Night in the Ghetto in 2016. She was featured along with Drake on the YG single “Why You Always Hatin?” Kamaiyah has 99K fans on Instagram, 16K on Facebook and 62K on Twitter.
EarthGang are a rap duo composed of rappers Johnny “Olu O. Fann” Venus and Doctur “Eian Undrai Parker” Dot. Formed in 2008 in Atlanta, Georgia, EarthGang released its first EP, The Better Party, in 2010. They have 47K fans on Instagram, 12K on Facebook, 31K on Twitter and 42K on YouTube. Sixty percent of their fans are ages 18-34 and 56% are female.