Has live video reached it potential? Are more marketers are ready to explore how to include live streaming as part of their digital strategy? Check out what’s new with live video.
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2018 State of Social Report – Success with Live Video [Search Engine Journal]
As you can see, of those 60% that found live video effective, the majority, 36%, found it to be somewhat effective, while only 24% found it to be very effective. This may be a normal distribution of success as in any marketing activity. It could also be a reflection that live videos are more appropriate for certain industries than others.
Amazon, Hulu, and the resilience of live TV [Tech Hive]
Amazon and Hulu aren’t the only ones embracing live, linear TV in the streaming age. Pluto TV mimics the cable guide with its scheduled lineup of streaming video channels, and some individual apps, including CBS News, Red Bull TV, and Comet, launch directly into live streams. Of course, the TV guide remains alive and well on other streaming bundles, such as Sling TV, PlayStation Vue, DirecTV Now, YouTube TV, Philo, and FuboTV.
Live Streaming as A Way to Establish Your Brand On Social Media [MarTechAdvisor]
These numbers show that by missing out on live streaming market companies are shutting themselves out from an industry that could be worth over $70 billion, by 2021 . Statistics have also shown that live videos are watched three times longer than the conventional ones, which clearly demonstrates that live streaming generates better user engagement .
Keep it real. Literally. Zuckerberg says live video way outperforms regular video. Considering Digital Stack data indicates audiences engage over three times more with video than standard posts (and is growing at around 15% year on year), if you’re not already using Facebook Live, you should start.
AI viral video platform Wattl goes live [Business Cloud]
Videos play simultaneously and in real-time. Users pinch, scroll and drag the grid to navigate the content, zooming in or out to view individual clips and images. The platform’s innovative algorithm ranks and displays videos based on a proprietary blend of user engagement, genre and age. Users get a bird’s eye view of what’s trending and relevant across the internet.
Why You Shouldn’t Repurpose Your Live Videos on YouTube [Entrepreneur]
To start, you need to understand YouTube’s platform and how it is different from Facebook. Its goals and processes are different because YouTube is a search engine, where Facebook is a social engine. Facebook is driven by interaction between social users, while YouTube is driven by audience coming to the site for specific content.
Changing Social Media Landscape [MediaPost]
More marketers are ready to explore how to include live streaming as part of their digital strategy. The power of a live video will lead to new immersive experiences, gaining immediate engagement with an audience that grows more into a new way of communication.
Facebook Changes and Predictions Moving Forward [Business 2 Community]
YouTube is overrun with fake livestreams [The Outline]