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Twitter’s Live NFL Show is Better Bet Than Amazon’s Game Content

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In the NewFronts aftermath, talk focused on what’s next for TV and the impending threat of streaming. While many media companies are jumping to streaming approaches, it appears to have investors in a panic. That fear has Twitter and Facebook (and others) ready to fill the void — something their respective futures may depend on.

Speaking of Twitter, they might have lost live NFL games to Amazon this season, but they’re atop the pile when it comes to the league’s budding streaming content gravy train. Pigskin fans will be able to get a fix year-round with the NFL’s new live daily Twitter programming, plus pre-game coverage. With fans increasingly watching snippets of the action over full games, Twitter’s play could be the smarter one going forward.

Live could also be a growth source for cable, which has long been very DVR-able. Turner’s reinvesting in live via streaming apps and QVC uses live streaming data to drive its business decisions (and revenue). Most Americans are still watching plain old TV too, so can’t necessarily walk away from that model altogether yet. Any existing linear networks will need to pursue a hybrid model for now.

CMOs are facing less job security lately. One way to help fix that could be embracing live video.

For those addicted to streaming, you can tune in live on airplanes now. GoGo’s new in-flight wireless is strong enough to live-stream, which means you won’t be tethered to pre-set entertainment for your six-hour flight to NY. Not a bad time for Twitter and Facebook to be getting into the produced live video game. Or hey, maybe check out YouTube’s new networks instead.

Your full rundown from another busy week of live video news:

As Cord-Cutting Intensifies, Media Companies Scramble Toward Online Streaming Bundles
MarketWatch, Shalini Ramachandran

Most Americans Can Get Internet on Their TV — But They’re Still Mostly Watching Plain Old TV
Recode, Rani Molla

Wall Street Fearing Fall of Pay TV as Internet Offers New Bundles
Variety, Todd Spangler

YouTube TV Adds More Channels to its Lineup, Hoping to Differentiate Itself From Hulu’s Live Offering
Adweek, Sami Main

What Twitter’s Future Could Depend On
Fortune, Marc C. Scott

Live! Is Where the Growth is at for Cable
The Wall Street Journal, Miriam Gottfried

How QVC Uses Streaming Analytics to Drive Revenue
CIO, Thor Olavsrud

Twitch Streaming 886 Episodes of Mister Rogers’ Neighborhood
Polygon, Michael McWhertor

Facebook is Cracking Down on Facebook Live Videos That Aren’t Really Live
Adweek, David Cohen

Facebook: The TV-Like Social Network
Business Insider, Robert Elder

NFL, Twitter Team Up for Official Live, Year-Round Programming With Daily Show, Pre-Game Coverage
Awful Announcing, Ian Casselberry

TBS, TNT Launch New Streaming Apps and Redesign Old Ones
Engadget, Richard Lawler

GoGo’s New Inflight Wireless Strong Enough to Stream YouTube, Facebook Live
USA Today, Ed Baig

CMOs, Invigorate Your Brand and Your Career
Marketing Land, Brent Hieggelke

What’s Wrong with Twitter’s Video Strategy
The New Yorker, Om Malik

Disney’s Iger Blames ESPN Losses on Cord Cutters, Cord Nevers
USA Today, Mike Snider

Visual Communication is Transforming Marketing — Are You Up to Speed?
Forbes, Erin McCoy

PBS Kids Launches its Own Streaming Stick With Access to On-Demand Video, Games and Live TV
TechCrunch, Sarah Perez

Rent Will be Fox’s Next Live Musical
Vanity Fair, Emma Stefansky

Twitch Users Could Influence Storylines in New TV-Like Content
MarketingDive, David Kirkpatrick

CBS Deal Makes it Easier to Get Local TV Via Streaming
Engadget, Steve Dent

YouTube Live: The Ultimate Brand Guide to Live-Streaming on YouTube
Tubular Insights, Bree Brouwer

Meo Launches Live TV in ‘VR Environment’
Digital TV Europe

Amazon to Host Series of Live Music Gigs in the U.K. and Livestream Them Globally
VentureBeat, Paul Sawers

With Hulu Live TV and YouTube TV, Is It Time To Ditch Your Cable Subscription?
Forbes, Nelson Granados

Whose Responsibility is it to Police Content on Facebook?
NBC News, Alyssa Newcomb

How Often are You SEEN on Video?
HuffPost, Zahrina Robertson