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Twitter REALLY Wants You to Watch Sponsored Live Videos

The following is our weekly live video newsletter, which publishers on Mondays. Want to subscribe? Click here.

Twitter’s banking its future on live video content, and to make sure users are on board, they’re providing new features around event alerts within the platform, and branded timelines around specific events. These extras provide both more value to sponsors, and some nice user benefits too, moving live video from the sidebar straight into a featured window that’s driving conversation.

Live video and TV content’s finding other ways to prominence as well. You’ll now find Cheddar on Fusion, and Plex on Plex iOS devices, Android TV users, and the Nvidia Shield, with Apple TV and Android mobile devices next. DirecTV Now will also be available on Roku, in a move that should make it easier for the AT&T-owned live-streaming service to hit even more homes soon.

For brands looking to experiment with video, it ends up there’s a place for both live and pre-recorded content. Brand integrations into live content is also a growing space, but one that can be navigated safely with programming like live sports.

Oh, and if you want to strike it rich with someone else’s money, there’s an easier way than stealing it. One Amazon developer’s put up $50,000 of his own cash to let Twitch users play the stock market and watch the results live.

For your skimming pleasure, here’s the past week’s top live video headlines:

Twitter Adds New Features as it Experiments with Sponsored Live Video
Adweek, Lauren Johnson

Cheddar Jumps to TV in Fusion Deal
The Hollywood Reporter, Natalie Jarvey

Plex Live TV is Live
The Verge, Thomas Ricker

Twitter and the BBC Partner for the First Time on Live Video
TechCrunch, Sarah Perez

How Football Site Goal Pivots its Content Strategy for Offseason
Digiday, Jessica Davies

A Tale of Two Cakes Smashes: How to Choose Between Live and Recorded Video
Marketing Land, Brent Hieggelke

An Amazon Engineer is Letting Twitch Users Play the Stock Market with $50,000 of His Own Money
Business Insider, Matt Weinberger

DirecTV Now Lands on Roku Devices
CNET, David Katzmeier

The Sports Solution to Brands’ Live Video Woes
MediaPost, Jeri Smith

Amazon Just Canceled This Live-Streamed Show
Fortune, Leena Rao