Live video is not a new concept for enterprises, as the technology quickly rose to prominence in offices nearly a decade ago. But as corporate networks get faster and budgets tighten at every company, there’s a newfound demand of using live video to communicate internally across an ever-widening set of use cases
For a growing number of major brands, that push is being facilitated by companies like Portland, Ore.-based Brandlive. The connectivity and personal nature of real-time video is becoming the backbone for internal communications structures, breathing new life into corporate culture and building personal connections across remote offices.
For one consumer brand in the western U.S., embracing live video helped navigate a chief executive transition, pivoting the company’s vision (and its teams across the world) around a new call to action. The new CEO was able to communicate that vision in real-time each week, create a relationship with the company’s employees, and visibly boost morale right from the early days of the program. It was the direct line from the C-Suite to the company at large that reinvigorated the corporate culture, having a direct impact on sales.
That sales impact is what many of Brandlive’s customers are currently utilizing the platform for on almost a daily basis. Rather than dealing with costly, exhausting travel schedules for sales teams, these brands are selling directly via live video. With retail sales associates high-rate of turnover, frequent travel to maintain relationships isn’t a cost-effective exercise. But with interactive video streams allowing for two-way communications teams can always be up to date. Videos can be saved and reviewed at a later date, reducing budgets for repeated presentations. Additionally, brands can bring in the product experts to speak directly with reps around the world.
Another company conducts 30 events per month using the platform, almost all for sales purposes. When they moved to a live-stream model, sales nearly doubled overnight, according to Brandlive. Less time on the road allows the company to spend more time on quality events and face to face engagements, without missing a beat on product training on a more frequent basis. Hosting Brandlive events has not only coincided with improved sales, it has allowed reps and retailers across the nation better understand products across departments, creating bigger checkouts and confident consumers.
Other brands have begun using live video to train teams on new messaging and onboard recent hires. Live videos can be made available at the time of a presentation, then made available on-demand in a library of videos to be consumed at any time. Employees can watch any video, then take a quiz before selling or training further to ensure effective information is being absorbed.
The premium, behind-the-firewall experience interface is driving sales and connectivity with live video, enabling better communication while also helping ease the drain on monetary resources today. For these brands, customer-focused live video events have their place — and they’ll frequently use Brandlive for those as well. But the business proposition for live video may be shifting toward how you can use it to sell personal connections, internally and business-to-business.
Cabela’s, a long-time user of live video for internal and consumer events recently said, “at Cabela’s we are hosting an average of 300 live events per year, including internal trainings for our North American retailers.”
Dustin Edwards, Learning and Development Manager for Cabela’s, continued: “Live video has become part of the fabric of how we communicate; we’ve seen the performance of our product lines change on a dime when we use a combination of live video and product experts for training.”