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One National TV Game Enough For Celtics To Win Viewer Emotions This Week

There’s a lot to be thankful for this year if you’re a Boston Celtics fan — beginning with the team’s league-best 16-2 record thanks to a 16-game winning streak (which is tied for the fourth longest in franchise history).

But this is a TV[R]evolution blog, so let’s get into the data that matters to us.

The Boston Celtics beat out everyone as the biggest driver of Emotional Reactions (ERs) from TV viewers on social this week (Nov 14 – Nov 20), per emotion measurement leader Canvs.

The Boston Celtics drove 33,821 ERs this week, nearly one third (10,032 ERs) communicating “love.” The Celtics narrowly outdid the controversial TV host Sean Hannity’s 32,303 ERs for the week. (Take that, Hannity.)

Using Canvs to isolate the viewer emotion response to TNT Basketball this week (Nov 14 – Nov 20), we extrapolated this word cloud of the top drivers across TNT Basketball programming for the week. You’ll note the weight of “Boston Celtics” leads the way, with several Celtics players (Jaylen Brown, Al Horford, Terry Rozier) also emotionally resonating strongly.

Now, consider this: the Boston Celtics thrilling OT win last night versus the Dallas Mavericks wasn’t on national TV. In fact, the only national TV game for The Boston Celtics this past week was the 11/16 game versus the Golden State Warriors (on TNT).

Chew on that insight with your turkey this week.