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Now LIVE: Marijuana, Bears, the Living Earth

The following appears in our weekly live video newsletter, which (usually) publishers on Mondays. Want to subscribe? Click here.

Start on a High Note and Explore the World

High Times — the pioneer brand is riding high on the movement it created. To celebrate its 500th issue, the publisher is broadcasting live for 500 minutes and burning it up across the socials. Check it out here.

Nat Geo went live around the globe on #EarthLive last night. And if you had any doubts about the investment Nat Geo made, it was the most promoted show on TV last week. The only rub was trying to cram all those amazing animals into one 3 hour tentpole event.

Google Earth got its paws on the #bearcam live-stream made famous by Explore.org. Google Earth’s Voyager tab now supports live streams, so you can be transported to new experiences — like watching bears hunt jumping salmon at Katmai National Park.

As explore.org has shown with 100 + live cams around the world 24/7– there is an audience for people that want to use technology to see the world- and chillax. Don’t sleep on this people.

It’s not a battle, it’s a war

Video killed the… video star? A space that was once dominated by YouTube is now becoming a growing turf war with Facebook, which has greatly increased its own video footprint over the last two years. The New York Times digs into why some creators are flocking to Facebook Live instead, and getting PAID as a result. New Facebook ad and revenue sharing tools are geared toward these would-be YouTube stars. Plus the social reach is already way ahead of the game. Score one for FB?

Acura’s also using video to help you break from your everyday. The car brand’s augmented reality livestream took viewers on a stunning race through virtual courses in the new TLX A-Spec sedan. Viewers that tuned into Facebook, YouTube and Twitter on Monday night went for quite the ride.

Programming

Hulu’s scored another win in the battle for cord-cutters’ attention. The live TV service will offer HBO and Cinemax as an add-on for users, removing yet another reason why you may avoid making the switch.

This year’s X Games will bring you closer than ever, as ESPN will broadcast the event live in VR. With the Games’ death-defying stunts and jumps, it should be an amazing experience for fans. Though maybe eat light beforehand.

Nearly half of respondents to a recent survey live-stream content at least once a week. That still leaves room to grow, but shows that conditioning the market is no longer required. Give people compelling live videos, and they’re willing to watch.

Drivers on the U.K.’s highways will soon be seeing stadium-sized screens along the roadside. But they won’t be broadcasting games. Instead, drivers will see live video of upcoming traffic situations, which could help avoid extensive pile-ups.

This week’s top headlines

Why Some Online Video Stars Opt for Facebook Over YouTube
The New York Times, Daisuke Wakabayashi

Hulu Offers HBO, Cinemax as Subscription Add-Ons
Variety, Andrew Wallenstein

The Internet’s Live Video Duopoly: Facebook vs. YouTube
Axios, Sara Fischer

Google Earth is Broadcasting Live Footage of Brown Bears Hunting Salmon
Digital Trends, Brad Jones

ESPN to Livestream X Games in Virtual Reality
FierceCable, Ben Munson

Acura is Livestreaming an Augmented Reality Race on Facebook
Engadget, Saqib Shah

Cheddar Buys the Viral Game Where a Guy Lets Twitch Buy and Sell Stocks for Him
Business Insider, Joe Ciolli

For Some, Live Streaming Video is Already a Constant
eMarketer, Rimma Kats

For Brands, Twitter is a Marathon, Not a Sprint
Adweek, Justin Marshall

Twitter Has Inked a Slew of Sports and Entertainment Live Streaming Deals
Business Insider, Kevin Tran

PlayerUnknowns’ Battlegrounds’ Official Streams Ditch Twitch for Facebook Live
VentureBeat, Jeff Grubb

Live Video of Traffic Jams Helps Drivers Steer Clear
The Times, Graeme Paton

Gordon Ramsay is Down to Eat Pineapple Pizza on Facebook Live, Under One Condition
Uproxx, Dan MacRae