Facebook’s ready to share their revenue with content creators, but don’t get excited just yet! While this 45/55 split sounds a little familiar, here are a few very noticeable differences:
1. NO PRE-ROLL ads
Unlike Youtube, Facebook will not serve users pre-roll video. Rather, videos will be presented in curated lists of suggested videos when contextually relevant.
2. It’s not about INDIVIDUAL INFLUENCERS AND CREATORS
While Youtube stars have amassed small and large fortunes via revenue share, Facebook will (initially) focus on content publishers and media outlets with their revenue share program.
3. Earnings on individual video views will be PRO-RATED
While advertisers go back and forth on the length of time that constitutes a view, Facebook is putting their money behind the data and will pro-rate revenue share based on the time the video is viewed.
More insights coming your way soon, but for now read more here.