Screen Convergence

Cord Cutting, Late Summer, 2016

As we discussed recently in Battle of the Century: Apps vs TV Everywhere, the MVPDs have it within their power to create a TV Everywhere ecosystem that’s every bit as easy to use as apps like Netflix and Hulu, that’s powered by recommendations, that is free for pay TV subscribers and reasonably priced for those who want OTT-only plans, and that still allows the networks to reap the advertising revenue they need to stay afloat.

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