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Attention, Brands: It’s Not All About Targeting, It’s About Having Meaning

Data has completely taken over advertising; and sure, it’s going to play an integral role in the future of the ecosystem, but don’t forget about establishing your brand. Steve Ellis, CEO at influence marketing company WHOSAY, discusses how brands can’t forget about awareness, presentation, and holding yourself accountable to a certain expectation.

This interview is courtesy of our friends at the Variety Studio at Cannes Lions.