In his first post-Verizon missive to customers, (published below) AOL CEO Tim Armstrong set out to reassure customers that the new AOL will act and operate just like the old AOL, only with deeper pockets.
In the press, however, Armstrong seems most focused on reassuring the advertising community, as his main task right now is to keep AOL’s nearly $1.8 billion in ad revenue from straying.
In a CNBC interview, Armstrong said that his team would “sit on top of Verizon”, where advertisers and creators alike can tap into new massive data sets that will inform new business, or as Armstrong says: “the 40-40 opportunity…$40 billion going to mobile and $40 billion going to video.”
When we first covered the Verizon/AOL merger this spring, we heralded the move for a number of reasons. It was a strong tech play that boosted the value of AOL’s ad tech products by giving them some much needed mobile juju, a strong content play that could form the nucleus of an upcoming Verizon V-POP, and a dial-your-own content bundling option.
We’ll have to wait and see how the pieces come together before we know if this big idea lives up to its promises, but the clarity of Armstrong’s early communication seems to indicate they’re off to a promising start.