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Snap’s Maps + More VR Developments Coming Out of Cannes

As a yellow ghost watched over Cannes, this was a big week for the entertainment biz’s biggest disruptor– you know, that thing your brand is tip-toeing around trying… virtual reality and augmented reality. Here’s the skinny on what went down this week:

1. Snap is slaying it — Snap Maps, Ferris Wheel, Spectacles V. 2 may include AR + Spectacles partnership with Royal Caribbean

2. YouTube loves VR — LA Studio/original series and 360-analytics

3. IKEA will be Apple’s AR launch partner

4. Nokia using VR to revamp its brand

5. Sony announces Spider-Man VR experience

6. Ogilvy says “AR is the new QR” — branded AR experiences are a popular, standard offering

7. And more…

Snapchat’s new maps feature shows you where your friends are
Business Insider — Alex Heath 

Takeaway: Augmented reality just found a practical use case that has a cool factor + high chance of catching fire. Another piece of Snap’s ambitious AR puzzle just came into focus.

Related:  
CNET: Snap’s next Spectacles reportedly ‘quite different’ from first
MarketingDive: Royal Caribbean takes Spectacles below the waves
Digiday: Cannes Briefing: Snapchat looms large at Cannes

 

YouTube’s New L.A. Studio Will Help Creators Crank Out VR Videos
Adweek — Lauren Johnson

Takeaway: LA is at the forefront of VR growth, and Google/YouTube’s investment in three branded VR series with Major League Baseball, Vogue magazine and Discovery Travel is a BFD.

Related:
MarketingDive: YouTube heatmaps give clearer view into VR, 360-degree video analytics

 

iPhone’s futuristic AR dream starts with Ikea
CNET — Gordon Gottsegen

Takeaway: A very practical and global use of AR — IKEA says, “Augmented reality and virtual reality will be a total game-changer for retail in the same way as the internet… Only this time much faster.”

 

Known as a cellphone maker, Nokia is trying to reinvent itself through VR and digital wellness
Digiday — Yuyu Chen 

Takeaway: Nokia is aligning with VR as a way to modernize and revamp the brand– on trend with brands using VR as a marketing stunt, but on a larger scale.

Related:
The Verge: 
A new startup from Nokia employees is trying to fix VR’s biggest technical problem

 

Sony Pictures announces Spider-Man: Homecoming VR experience
VentureBeat — Dean Takahashi 

Takeaway: Spider-Man suits up for world domination in VR with Sony Pictures– superheroes are trendsetters, and coupled with Sony/Marvel, VR is a trend with staying power.

 

“AR is the new QR:” Lessons in interactive mobile
Digiday

Takeaway: One of advertising’s most-trusted names– Ogilvy–  is a huge fan of augmented reality– they’re pushing clients to AR so much that it’s becoming a standard offering.

 

And more…

VR gets closer to reality
CNN Money

Dive Into Dalí Art Like Never Before In This VR Museum
VR Scout

From Oculus Rift to Rice Krispies, Go Inside Facebook Beach and Instagram’s Installation at Cannes
Adweek

Virtual reality audiences stare straight ahead 75% of the time
The Register

Disney Pixar Is Backing Cars 3 With a Live Interactive VR Experience on Twitter and Periscope
Adweek