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Hiring 3,000 Facebook Live Monitors is Smarter Than $20 Million for a Single NFL Game

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Verizon is paying $20 million to stream a single Ravens vs. Jaguars NFL game from London. Given ESPN’s rights fees-related concerns, and the fact that it’s the Jaguars, we’ll be kind and call it simply a surprising move. It’s one thing to value of live sports programming, it’s another to falsely inflate the market (cough, Amazon).

Hulu wants some bundle action and thinks live linear may do the trick. The initial offering brings a slew of programming and comes in at a price point just below $40 per month. To an extent, they’ve reinvented themselves here. Hulu may also be depending pretty heavily on the success of “The Handmaid’s Tale,” its marquee original program right now. Some think it smacks of desperation.

Twitter’s big investment in live programming — and live sports — may have just reignited excitement about the platform. The slate of live concerts could show learnings from Periscope and the Live Nation alliance isn’t dumb, at all.

Facebook will add 3,000 employees to monitor Facebook Live — but will they be trained properly to deal with the host of issues that have plagued the service? Facebook’s first missive in the expanding live TV war also comes next month, according to reports. What will it be?

Meanwhile, Vox Media continues its own live video growth by banking on the voices and personalities that already anchor its written content.

Your full rundown from another busy week of live video news:

Verizon Will Pay The NFL More Than $20 Million to Stream a Single Football Game This Fall
Recode — Kurt Wagner

How Hulu Reinvented Itself For Live TV
The Verge — Chris Welch

Facebook Wants to Launch Its Big Attack on TV Next Month — Here’s What We Know
Business Insider — Nathan McAlone and Alex Heath

With Hulu Live TV and YouTube TV, Is It Time To Ditch Your Cable Subscription?
Forbes — Nelson Granados

‘The Handmaid’s Tale’ is Critical to the Success of Hulu’s Live TV Service
TechCrunch — Jordan Crook

Why Video Streaming Could Save Twitter
Fortune — Joel Comm

How Facebook Hires and Trains Its 3,000 New Moderators Matters, a Lot
Mashable — Rebecca Ruiz

The Good, the Bad and the Ugly of Live-Video Branding
Entrepreneur — Andre Lavoie

Live Concerts Are Music Tech’s Next Frontier
VentureBeat — Jaja Liao

Vox Media Draws Inspiration From Editorial Brands for New Series Slate
The Hollywood Reporter

Twitch Users Could Influence Storylines in New TV-Like Content
MarketingDive — David Kirkpatrick

Twitter’s Live TV Investment Could be Lifeline for ACC Network
SB Nation — John Cassillo

Host Your Own Live Talk Show on Facebook Live With Two Free Apps
USA Today — Jefferson Graham

Twitter’s TV Video App is Now Available on Roku
The Verge — Chris Welch

There’s a Good Chance You Won’t Get Local TV Networks on Hulu Live TV
Motherboard — Chris Brantner

As Hulu Live Is Introduced, a Look at TV Streaming Services
The New York Times — Daniel Victor

Chinese Live Streaming App Live.me Raises $60m to Challenge Facebook, Periscope
TechInAsia — Eva Xiao

It’s Live, it’s 360, it’s Immersive: That’s Video Today, Are You There Yet?
The Drum — Alex Khan

Twitter is Poised to be an Early Winner in Live-Streaming Sports
Yahoo Finance — Daniel Roberts

Nielsen Rolls Out Analysis of Owned Vs. Organic Social Activity
Broadcasting & Cable — Diana Marszalek

Marketers Need to Answer These 3 Questions Before Launching a Video Strategy
Adweek — Matt Derella

Hulu Adds NBC to Its Live TV Lineup
Fortune — Michal Lev-Ram

One Month In, Facebook Stories is Nothing but Tumbleweeds
Mashable — Damon Beres

Rise of the Live-Stream Funeral: Half of Venues Can Now Broadcast Services Online
The Telegraph — Olivia Rudgard