The Future Of Television. Dissected Daily.
In Global Content Wars, Netflix's Hefty Investment in Overseas Programming Outstrips Amazon
Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon
Join TVREV at the StreamTV Show and at Cannes Lions
Join TVREV at Cannes Lions and at the StreamTV Show where we have two fantastic opportunities for brands this June.
NBA Playoffs, Play-In Tournament Lead Last Week’s Most-Watched Programming
PGA, MLB, Stanley Cup Playoff and NASCAR also make Inscape’s ranking for April 15-21.
Disney Likely To Launch Linear Channels, The Mood At NAB
A deep dive into why linear channels make so much sense for everyone in streaming. Plus the growing frustration with the ad side of the business’s failure to actually solve any of the problems it’s supposed to be solving and where the blame actually lies.
A Tipping Point For NextGen TV?
It was hard not to feel that this year's NAB Show represented a bit of a turning point for the ATSC 3.0 “NextGen TV” standard.
Tubi's Original Content Play: How Series Like 'Dead Hot' Offer New Opportunities for Advertisers
Our exclusive video series with Tubi’s Cynthia Clevenger, explains how original series like Dead Hot are transforming advertising in streaming.
Why Controlling The TV’s Operating System Matters
This excerpt from our new report explains why controlling the TV OS has become so critical.
Taylor Swift, ‘Eras Tour’ Concert Film Fuel Increase in Earned Media Value for Disney+
CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month
The Digital Ad Market's Seemingly Endless Inertia
Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.
FAST Forward: How Regional Focus Could Change Sports Media
As FASTs increasingly skew local, the case for live sports grows stronger. Brandon Katz unpacks.
Stadium-Chicago Sports Plan Shows New, Old Approach To RSNs
Chicago sports is going to embrace a new, old approach to RSNs, and it could provide a roadmap for how other teams manage local rights going forward.
The 2024 Masters Swings into First Place for TV Viewership Share
The tournament accounted for 3.64% of all live, linear minutes watched April 8-14, per Inscape
ZEASN's Ronny Lutzi On Why Independent TV Operating Systems Are The True Mavericks of the TV World
In this Q&A from our new report on The TV OS Wars, ZEASN’s Ronny Lutzi lays out the case for independent operating systems.
MIPTV Shows Us TV’s Future, Possible and NAB Show Us TV’s Present
European television, with its lack of affiliate fee billions may hold the key to success in the streaming era. Plus why two competing conferences are a perfect metaphor for the state of TV today.
The Much Needed Marriage of Brand and Performance Marketing
Paramount’s Dario Spina on why creative still matters in advertising and how brands can take advantage of that.
Local Broadcasting's Over-the-Air Blind Spot
Over-the-air television viewing is more sizable and demographically attractive than most industry professionals realize - and is actually growing in popularity. The catch: nobody knows how to truly measure or account for it.
Big Sporting Events Are Just Part of a Bigger Ad Game
Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.
ID5, And How The Cookie Crumbles
Mike Shields digs into the new cookie-less “solution”, ID5.
Leveling Up or Losing Steam? The Evolution Of Video Game Adaptations In Film And TV
Having strip mined comic books, Hollywood is looking to video games for its next batch of hits. But is there enough IP to draw on?
Women’s NCAA Basketball a Slam Dunk for TV Viewership
The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.